Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Contractual relationship may include:
confidentiality, impartiality and personal limits
exclusivity or co-management, and relative status expected in commercial opportunities
powers and limitations
proportional ownership/allocation of copyright
remuneration:
equal share of net profits, e.g. manager as group member (performing/non-performing), business partner or shareholder
commissioned or contracted on non-salaried contingency basis, e.g. management agency
individual/collective rights and responsibilities
scope:
advertising, promotion and publicity
business management, including:
accounting and banking arrangements
bookkeeping
consultative advice, including:
career
copyright
financial
industrial
OHS
remuneration
procuring and administering contracts, e.g. publishing, recording and sponsorship
procuring and administering engagements, e.g. bookings, merchandising, performances and tours
term and territory.
Career plans may include:
current and comprehensive industry contact list
journal of achievements and skill development
creative/artistic inventory
business inventory for the artist
local and regional support networks
proposed artistic and business development goals
proposed career goals, outcomes and pathways
self-assessment of current and required skills, knowledge and personal attributes
self-assessment of life and work values
timeline and action plan for achieving career goals
timeline and action plan for developing necessary skills and industry networks.
Communication processes may include:
distribution of information to all parties (for confirmation or revision) under regular or contingency circumstances via:
email
facsimile
group briefing/meeting
hand-delivery, e.g. courier or in person
postal
short message service (SMS)
telephone, including landline and mobile.
Copyright advice may include:
assignment and licensing of copyright
copyright for compositions, sound recordings and published editions
functions of industry associations, including:
Australasian Music Publishers Association (AMPAL)
Australasian Performing Rights Association (APRA)
Australian Copyright Council (ACC)
Australasian Mechanical Copyright Owners Society (AMCOS)
Australian Recording Industry Association (ARIA)
performing, mechanical and synchronisation rights
procedures that need to be undertaken to show proof of ownership of composed work
royalty and intellectual property rights.
Financial plan may include:
financial administration responsibilities, including:
calculation and payment of commissions
creditors and debtors
insurance
investments
maintenance of bank accounts
payment of expenses, including provision of receipts for all reimbursable expenses
petty cash
superannuation
taxation
wages and other remunerations
maintenance of asset register, e.g. equipment owned by artists.
Attractiveness of artists may include:
artists' musical culture, image and stage names
characteristics of artists' live and recorded sound
current and predicted popularity, professionalism, status and standard of artists
past, current and predicted collaborations with other artists
popularity of artists' style, genre and repertoire with intended audience demographic
projected personality of artists, e.g. media or stage
recent successes of artists, e.g. broadcast, media, performing or recording.
Financial risk analysis parameters may include:
balancing expectations and preferences of audience to style and genre of artist
balancing expected revenue against estimated costs
balancing market appeal of artist to intended audience demographic
bases for assumptions regarding sources and amounts of income
strategies for changed income conditions
strategies for managing artist when income expectations are exceeded
strategies for managing artist when income expectations are not met.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
effectively mentor artists
manage artists and their careers
negotiate effectively for and with clients
promote artists in current music markets.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate accounting, bookkeeping, financial and/or spreadsheet software
access to appropriate technology to design and develop promotional materials
access to appropriate technology to research the market position of artists
access to artists and their markets
use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment
The following assessment methods are appropriate for this unit:
case studies to assess ability to manage artists and their careers
direct observation of candidate promoting artists to target markets and negotiating for and with clients
written or oral questioning to assess knowledge of artist management and mentoring
problem-solving activities to assess ability to develop business plans and strategies.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.