Unit of competency Outline

Date retreived
22/07/2026 10:28 PM AWST

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Manage artists and their careers

Manage artists and their careers

Unit of competency
National Code
CUAMGT501
State Code
AWI41
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
080301 - Business Management
Original Release Date
21/07/2016
Nominal Hours
34
Description
This unit describes the skills and knowledge required to manage the professional and career development of artists.It applies to individuals who identify and assist artists with their professional development needs, as well as promoting their artistic and career interests. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Establish business relationships
  • 1.1 Discuss, confirm and document contractual relationship with artists
  • 1.2 Use effective networking strategies with industry contacts to promote business opportunities for artists
  • 1.3 Advise and assist artists to build sustainable career outcomes
  • 1.4 Explore opportunities with artists to maximise commercial advantage
2. Manage career development
  • 2.1 Discuss and document realistic career plans with artists, aligning artistic aspirations/potential with career goals
  • 2.2 Develop artists’ repertoires that are commercially viable and in line with realistic market opportunities
  • 2.3 Assist artists to develop their artistic potential, and provide objective assessment of artistic success in a manner and timeframe agreed by all parties
  • 2.4 Represent artistic and career interests of artists when negotiating commercial opportunities
  • 2.5 Implement an impartiality clause when representing more than one artist, and advise each artist of their position within hierarchy of managed artists
  • 2.6 Ensure negotiated obligations with artists are clearly communicated to all business partners
3. Manage business relationships
  • 3.1 Plan and agree on communication processes to be used in business relationships with artists
  • 3.2 Provide ongoing, accurate and objective copyright advice to artists
  • 3.3 Advise artists on relevant industry associations, industry awards and WHS issues
  • 3.4 Negotiate, confirm and record a financial plan with artists, and implement an appropriate system to record and monitor finances
  • 3.5 Report finances within legislative guidelines, and manage payments within agreed timeframes
  • 3.6 Seek feedback from artists to evaluate management strategies and adjust as required
4. Develop market position of artists
  • 4.1 Assess style, genre, repertoire and performance standard of artists to clarify market fit and potential
  • 4.2 Monitor and assess appeal of artists in local, regional, national and/or international markets
  • 4.3 Collaborate with artists to develop their professional image in line with promotional opportunities
  • 4.4 Negotiate performance opportunities, and organise tours within context of financial risk analysis parameters and artists’ timeframes
No information
No information
Replaces
State Code National Code Title Type
D2903 CUSMGT502A Manage artists and their careers Unit of competency
Replaced By
State Code National Code Title Type
ODE41 CUAMGT511 Manage artists and their careers Unit of competency
State Code National Code Title Type
AZN0 CUA50815 Diploma of Music Industry Qualification
AZM7 CUA60515 Advanced Diploma of Music Industry Qualification