Unit of competency Outline

Date retreived
22/07/2026 3:45 PM AWST

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Develop a marketing and service strategy in real estate

Develop a marketing and service strategy in real estate

Unit of competency
National Code
CPPREP5009
State Code
OAQ64
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/03/2019
View on TGA
State Implementation and Classification
Approved Date
03/06/2020
Field of Education
080505 - Marketing
Original Release Date
03/06/2020
Nominal Hours
40
Description
This unit specifies the skills and knowledge required to develop a real estate marketing and service strategy for an agency. It does not include marketing required for individual properties.The unit applies to industry professionals in real estate.State or territory licensing requirements may apply to this unit.
Notes
Elements and Performance Criteria
1. Analyse information for marketing and service strategy.
  • 1.1 Collate and analyse sources of real estate marketing information.
  • 1.2 Determine marketing and service aims and objectives.
  • 1.3 Analyse characteristics of client base and target markets.
  • 1.4 Evaluate viability of marketing and service opportunities and contribution to achieving agency goals and objectives.
2. Create marketing and service strategy.
  • 2.1 Develop and select marketing and service methods and activities to ensure maximum impact.
  • 2.2 Obtain staff and resources for marketing and service strategy.
  • 2.3 Develop marketing and service strategy materials within budget and timeframes.
3. Report on marketing and service activities.
  • 3.1 Analyse marketing and service activity outcomes against strategy aims and objectives.
  • 3.2 Use review findings to adjust strategy and provide recommendations for future marketing and service initiatives.
No information
No information
Replaces
State Code National Code Title Type
D1334 CPPDSM5014A Develop property marketing and sales strategy Unit of competency
State Code National Code Title Type
BEI0 CPP51119 Diploma of Property (Agency Management) Qualification
BHQ9 CPP51122 Diploma of Property (Agency Management) Qualification