Elements and Performance Criteria

Promotion methods may include:
Public speaking
Articles and reports in local media
Press releases
Liaison
Lobbying
Leaflets
Radio interviews
Posters

Presentations may need to vary according to the needs of the target group. These variables may include:
Age
Language
Cultural beliefs and practices

Aspects that may be promoted include:
Needs for community support
Contribution of families to the workplace and/or community
Examples of achievements
Breaking down stereotypes
Dispelling myths
Changing needs in the community with regard to child care needs

Promotion and representation of the service may be targeted to:
The local community
Specific stakeholders or key people
Specific groups within the community
Organisations who have a related role
Existing and potential referral sources
Parent groups
Service users
Government agencies
Existing and potential funding sources
Local schools etc.

Representation may be required in a range of contexts such as:
Meetings and forums
Consultation processes
Enquires to the service
Training opportunities
Conferences
Parent seminars/evenings
Community education

Managing negative publicity, as well as promoting a service may depend on:
The financial resources of the service/organisation

Critical aspects of assessment:
Developing and delivering an effective and convincing promotion of the organisation

Essential knowledge:
Current trends in client service delivery
Range of child care services and their provision of service
Ideas about issues where promotion is required relevant to the service
Awareness of current issues/concerns/debates in the child care arena
Relevant accreditation principles and service standards

Essential skills:
Communication skills, both written and spoken
Negotiation skills
Conflict resolution skills
Basic skills in presenting information clearly and with impact
Commitment to service/field
Networking skills
Being able to listen to and investigate other points of view about children's services and their practices

Resource implications:
Access to appropriate workplace where assessment can be conducted, or
Simulation of realistic workplace setting for assessment

Consistency in performance:
Assessment may include observation, questioning and evidence gathered from the workplace environment
Assessment may be conducted on one or more occasions but should include demonstration of the critical aspects of assessment and include at least three different methods of promotion

Context of assessment:
Assessment may be on the job or under simulation