Unit of competency Outline

Date retreived
22/07/2026 8:27 AM AWST

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Promote and represent the service

Promote and represent the service

Unit of competency
National Code
CHCORG620C
State Code
D2648
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2011
View on TGA
State Implementation and Classification
Approved Date
06/08/2014
Field of Education
080509 - Public Relations
Original Release Date
06/08/2014
Nominal Hours
85
Description
DescriptorThis unit describes the knowledge and skills required to promote and represent the organisation to the community
Notes
Elements and Performance Criteria
1. Promote community awareness of the clients, their needs and their importance
  • 1.1 Prepare and deliver presentations in a way appropriate to the target group
  • 1.2 Design presentations to be relevant to the concerns and interests of the target group
2. Promote the service to increase its profile in the community
  • 2.1 Identify stakeholders and supporters in the community and their particular interests and resources
  • 2.2 Target communications to areas where the profile needs raising or clarifying
  • 2.3 Facilitate opportunities for the community to view and contribute to the service
  • 2.4 Prepare and use a range of materials and resources providing information to the community
  • 2.5 Use a range of different methods of promotion
  • 2.6 Develop and use a strategy to review the profile of the service in the community
  • 2.7 Develop information campaigns to address particular issues, as required
  • 2.8 Consider and utilise as relevant opportunities for involvement in the community
  • 2.9 Encourage staff to participate in appropriate forums
  • 2.10 Utilise press and other publicity appropriately
  • 2.11 Provide accurate and positive information to the community to develop a positive community image
3. Represent the service
  • 3.1 Clearly and accurately represent the philosophy, purpose, policies and procedures of the service
  • 3.2 Respond to and follow up questions and concerns about the service
  • 3.3 Represent the service's need for resources to appropriate forums/organisations
  • 3.4 Represent the perspective and experience of the service to relevant forums
4. Respond to negative publicity and perceptions, as required
  • 4.1 Analyse negative publicity and perceptions for potential outcomes and implications for the service
  • 4.2 Listen carefully to spokespersons in order to develop an understanding of their position
  • 4.3 Seek advice from stakeholders and supporters in the community if required
  • 4.4 Nominate a spokesperson to represent the service if required
  • 4.5 Ensure communications used do not exacerbate existing negative perceptions
  • 4.6 Review organisation policies in light of issues raised, as appropriate
  • 4.7 Develop and implement a strategy to deal with negative publicity and perceptions
No information
No information
Replaces
State Code National Code Title Type
S3210 CHCORG20B Promote and represent the service Unit of competency
Replaced By
State Code National Code Title Type
WC965 CHCORG620D Promote and represent the service Unit of competency