Unit of competency Outline

Date retreived
22/07/2026 8:20 PM AWST

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Promote and represent the service

Promote and represent the service

Unit of competency
National Code
CHCORG620D
State Code
WC965
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
07/05/2012
View on TGA
State Implementation and Classification
Approved Date
21/07/2014
Field of Education
080509 - Public Relations
Original Release Date
21/07/2014
Nominal Hours
85
Description
DescriptorThis unit describes the knowledge and skills required to promote and represent the organisation to the community
Notes
Elements and Performance Criteria
1. Promote community awareness of the clients, their needs and their importance
  • 1.1 Prepare and deliver presentations in a way appropriate to the target group
  • 1.2 Design presentations to be relevant to the concerns and interests of the target group
2. Promote the service to increase its profile in the community
  • 2.1 Identify stakeholders and supporters in the community and their particular interests and resources
  • 2.2 Target communications to areas where the profile needs raising or clarifying
  • 2.3 Facilitate opportunities for the community to view and contribute to the service
  • 2.4 Prepare and use a range of materials and resources providing information to the community
  • 2.5 Use a range of different methods of promotion
  • 2.6 Develop and use a strategy to review the profile of the service in the community
  • 2.7 Develop information campaigns to address particular issues, as required
  • 2.8 Consider and utilise as relevant opportunities for involvement in the community
  • 2.9 Encourage staff to participate in appropriate forums
  • 2.10 Utilise press and other publicity appropriately
  • 2.11 Provide accurate and positive information to the community to develop a positive community image
3. Represent the service
  • 3.1 Clearly and accurately represent the philosophy, purpose, policies and procedures of the service
  • 3.2 Respond to and follow up questions and concerns about the service
  • 3.3 Represent the service's need for resources to appropriate forums/organisations
  • 3.4 Represent the perspective and experience of the service to relevant forums
4. Respond to negative publicity and perceptions, as required
  • 4.1 Analyse negative publicity and perceptions for potential outcomes and implications for the service
  • 4.2 Listen carefully to spokespersons in order to develop an understanding of their position
  • 4.3 Seek advice from stakeholders and supporters in the community if required
  • 4.4 Nominate a spokesperson to represent the service if required
  • 4.5 Ensure communications used do not exacerbate existing negative perceptions
  • 4.6 Review organisation policies in light of issues raised, as appropriate
  • 4.7 Develop and implement a strategy to deal with negative publicity and perceptions
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.


Methods of promotionmay include:
Public speaking
Articles and reports in local media
Press releases
Liaison
Lobbying
Leaflets
Radio interviews
Posters


Presentations may need to vary according to the needs of the target group and may include:
Age
Language
Cultural beliefs and practices


Aspects that may be promoted include:
Needs for community support
Contribution of families to the workplace and/or community
Examples of achievements
Breaking down stereotypes
Dispelling myths
Changing needs in the community with regard to needs


Promotion and representation of the service may be targeted to:
The local community
Specific stakeholders or key people
Specific groups within the community
Organisations who have a related role
Existing and potential referral sources
Parent groups
Service users
Government agencies
Existing and potential funding sources
Local schools and organisations


Represent the service may be required in a range of contexts such as:
Meetings and forums
Consultation processes
Enquires to the service
Training opportunities
Conferences and seminars
Community education


Managing negative publicity, as well as promoting a service may depend on:
The financial resources of the service/organisation
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate this unit of competency:
The individual being assessed must provide evidence of specified essential knowledge as well as skills
This unit may be assessed on the job or under simulation
Assessment may be conducted on one or more occasions but should include demonstration of the critical aspects of assessment and include at least three different methods of promotion


Access and equity considerations:
All workers in community services should be aware of access, equity and human rights issues in relation to their own area of work
All workers should develop their ability to work in a culturally diverse environment
In recognition of particular issues facing Aboriginal and Torres Strait Islander communities, workers should be aware of cultural, historical and current issues impacting on Aboriginal and Torres Strait Islander people
Assessors and trainers must take into account relevant access and equity issues, in particular relating to factors impacting on Aboriginal and/or Torres Strait Islander clients and communities


Context of and specific resources for assessment:
This unit can be assessed independently, however holistic assessment practice with other community services units of competency is encouraged
Resource requirements for assessment of this unit include access to:
an appropriate workplace where assessment can be conducted or simulation of realistic workplace setting for assessment


Method of assessment:
Assessment may include observations, questioning and evidence gathered from the workplace
Replaces
State Code National Code Title Type
D2648 CHCORG620C Promote and represent the service Unit of competency
Replaced By
State Code National Code Title Type
AVB46 CHCPRP004 Promote and represent the service Unit of competency