Unit of competency Outline

Date retreived
22/07/2026 11:37 PM AWST

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Market products and services

Market products and services

Unit of competency
National Code
AHCBUS502A
State Code
D6740
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/06/2011
View on TGA
State Implementation and Classification
Approved Date
25/06/2014
Field of Education
080505 - Marketing
Original Release Date
25/06/2014
Nominal Hours
40
Description
This unit covers the marketing of products and services and defines the standard required to collect, analyse and present data in the internal and external business environment; assess alternative marketing strategies and techniques to meet business plan objectives; plan and implement a marketing strategy; and monitor product, pricing and distribution policies to improve market performance.
Notes
Elements and Performance Criteria
1. Analyse market information
  • 1.1. Markets for existing or new products or services are identified, researched and analysed for possible entry or development.
  • 1.2. Past trends and developments are analysed to determine market variability and associated risks.
  • 1.3. Market environment is continually monitored in a consistent manner to ensure information is current and reliable.
  • 1.4. The legal, ethical and environmental constraints of the market(s) and their effect on the enterprise are identified.
  • 1.5. Product mix that suits market requirements/price advantage at the time is adopted.
2. Develop a marketing plan
  • 2.1. Alternative marketing strategies and techniques are assessed and interpreted to identify marketing targets and methods.
  • 2.2. Marketing strategies are based on reliable data, market environment and substantiated trends.
  • 2.3. Marketing options incorporate suitable advice from marketing professionals.
  • 2.4. A measurable cost-effective marketing plan is developed incorporating a reasoned analysis of market research and business plan objectives.
3. Implement marketing activities
  • 3.1. Planned marketing activities are scheduled within appropriate timeframes.
  • 3.2. Measurable performance targets are developed and meet business plan objectives.
  • 3.3. Distribution channels are organised, and product and service information is accurate and readily available to clients.
  • 3.4. Marketing activities are implemented within budgetary constraints to meet legal, ethical and enterprise requirements.
4. Evaluate marketing performance
  • 4.1. Product, pricing and distribution policies are monitored in relation to market changes, marketing objectives and enterprise requirements.
  • 4.2. Areas of positive performance are identified and corrective action is taken to remedy poor performance areas.
  • 4.3. An objective assessment of the marketing plan and implementation is made by a comparison of valid and reliable data against performance targets.
  • 4.4. Relevant information is documented for continual analysis and effective planning management.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole.
Markets may include:
wholesalers
retailers
exporters
local, national and/or international customers
private and public sector organisations and enterprises.
Marketing strategies may include:
various information with regard to:
pricing
promotion
product quality
service standards
distribution channels.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
collect, analyse and present data in the internal and external business environment
assess alternative marketing strategies and techniques to meet business plan objectives
plan and implement a marketing strategy
monitor product, pricing and distribution policies to improve market performance.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Replaces
State Code National Code Title Type
S3563 RTE5921A Market products and services Unit of competency
Replaced By
State Code National Code Title Type
BAP17 AHCBUS502 Market products and services Unit of competency