Unit of competency Outline
Date retreived
23/07/2026 4:40 AM AWST
23/07/2026 4:40 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Design merchandisers
Design merchandisers
Unit of competency
National Code
SIRRMER407
SIRRMER407
State Code
WD926
WD926
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
20/06/2014
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
20/06/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to apply knowledge of current design trends and the elements and principles of design, target customers and merchandise to be displayed, and produce drawings and models of merchandisers in response to client briefs.
Notes
Elements and Performance Criteria
1. Determine functional requirements of merchandisers.
- 1.1.Establish client requirements and functional needs through questioning, active listening and discussion.
- 1.2.Examine existing corporate image and customer profile to establish design target.
- 1.3.Research desirable look, size, materials and functions of available materials for a range of merchandise categories.
2. Develop new design concepts for merchandisers.
- 2.1.Apply principles and elements of design to create chosen image.
- 2.2.Evaluate chosen image in terms of customer perception for targeted customers.
- 2.3.Develop designs for a range of merchandising categories and applications.
3. Produce drawings and models of merchandisers.
- 3.1.Present illustrations and models of designs for client feedback.
- 3.2.Modify designs in response to client feedback.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the participant, accessibility of the item, and local industry and regional contexts) may also be included.
Clients may be:
external to the organisation
internal managers and staff.
Merchandise categories may include:
books
confectionery
cosmetics
fashion
fashion accessories
food and drinks
homewares
personal products.
Principles and elements of design may include:
elements:
colour
direction
line
shape
size
texture
principles:
balance
contrast
dominance
gradation
harmony
repetition
unity.
Illustrationsmay include:
computer-generated illustrations
manually produced illustrations.
Models of designsmay include:
bench style
fixed
freestanding.
Clients may be:
external to the organisation
internal managers and staff.
Merchandise categories may include:
books
confectionery
cosmetics
fashion
fashion accessories
food and drinks
homewares
personal products.
Principles and elements of design may include:
elements:
colour
direction
line
shape
size
texture
principles:
balance
contrast
dominance
gradation
harmony
repetition
unity.
Illustrationsmay include:
computer-generated illustrations
manually produced illustrations.
Models of designsmay include:
bench style
fixed
freestanding.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops sample analysis of a client brief and subsequent identification of suitable materials
develops examples of personally designed merchandisers
uses colour schemes to suit specific visual merchandising promotional themes.
Context of and specific resources for assessment
Assessment must ensure access to:
real or simulated retail visual merchandising work environment
relevant documentation, such as real or simulated client briefs
a studio environment and equipment
relevant computer hardware and software
materials
information on:
client requirements
store image
store visual merchandising standards
target customers
merchandise categories
retail design trends.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail merchandiser design project
a folio of personally developed designs
client feedback
answers to questions about specific skills and knowledge
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops sample analysis of a client brief and subsequent identification of suitable materials
develops examples of personally designed merchandisers
uses colour schemes to suit specific visual merchandising promotional themes.
Context of and specific resources for assessment
Assessment must ensure access to:
real or simulated retail visual merchandising work environment
relevant documentation, such as real or simulated client briefs
a studio environment and equipment
relevant computer hardware and software
materials
information on:
client requirements
store image
store visual merchandising standards
target customers
merchandise categories
retail design trends.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail merchandiser design project
a folio of personally developed designs
client feedback
answers to questions about specific skills and knowledge
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
No information
| State Code | National Code | Title | Type |
|---|---|---|---|
| J150 | SIR40212 | Certificate IV in Retail Management | Qualification |
| J152 | SIR50212 | Diploma of Visual Merchandising | Qualification |