Unit of competency Outline
Date retreived
23/07/2026 12:10 AM AWST
23/07/2026 12:10 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Implement advertising and promotional activities
Implement advertising and promotional activities
Unit of competency
National Code
SIRXMPR008A
SIRXMPR008A
State Code
S6167
S6167
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
20/08/2013
Field of Education
080507 - Advertising
Original Release Date
20/08/2013
Nominal Hours
35
Description
This unit describes the performance outcomes, skills and knowledge required to implement advertising and promotional activities to promote the sale of products and services provided to wholesale business customers.
Notes
Elements and Performance Criteria
1. Analyse previous promotional activities.
- 1.1.Analyse historical data on previous advertising and promotional activities.
- 1.2.Assess relevant forecasts and trends required for setting advertising and promotional plans.
2. Organise advertising and promotions.
- 2.1.Manage and implement advertising and promotional activities according to business policy and procedures.
- 2.2.Organise promotional activities in line with anticipated or researched customer requirements.
- 2.3.Negotiate arrangements with suppliers in regard to special promotional activities.
- 2.4.Coordinate promotional activities to maximise mutual benefits.
- 2.5.Develop evaluation procedures and tools to measure the effectiveness of promotions (including the programs and customer response).
- 2.6.Document promotional activities and record for future reference.
- 2.7.Set targets for advertising campaign.
3. Coordinate implementation of advertising campaigns.
- 3.1.Coordinate personnel involved in advertising campaign.
- 3.2.Confirm timing for advertising campaign.
- 3.3.Develop design brief for advertising and marketing.
- 3.4.Plan support materials and resources.
- 3.5.Identify resource constraints for advertising and marketing.
- 3.6.Coordinate production of advertising material and review proofs against the design brief.
- 3.7.Initiate advertising campaign on time, according to business brief.
- 3.8.Establish systems for recording and reporting information to enable internal and external personnel to assess the progress of advertising campaigns.
4. Coordinate joint promotional programs.
- 4.1.Contact relevant business customers to establish joint objectives and content for promotional plans.
- 4.2.Identify seasonal or special opportunities for joint promotional programs.
- 4.3.Identify support materials required for joint promotional programs within required timeframe.
- 4.4.Analyse and report impact of promotional activities on inventory levels.
- 4.5.Advise suppliers and customers in a timely manner on promotional activities and targets.
5. Evaluate success of advertising and joint promotional activities.
- 5.1.Evaluate and report success of joint promotions.
- 5.2.Evaluate success of advertising campaign against targets.
- 5.3.Achieve maximum customer impact by supporting promotional activities.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Historical data may include:
regional-specific buying behaviour
demographics
market characteristics
social factors
behavioural factors
psychographic factors, e.g. lifestyle profiles.
Advertising and promotional activities may include:
manufacturer product or service campaigns
loyalty programs
catalogue offers
vouchers
seasonal campaigns
events
new lines
new store
sales discounts
special displays.
Forecast and trend information may be collected by:
database or internet searches
telephone
fax
mail
verbal meetings.
Business policy and procedures may relate to:
market forecasting and research
maintaining and utilising client records
promotional and marketing programs
evaluation of promotional and marketing programs
sale and supply of products and services
interpersonal communication
interaction with customers.
Customer requirements may include:
brand
warranty
storage
stock availability
product range
information on features and benefits of products
value for money
method of delivery
progress tracking of order.
Mutual benefits may include:
joint promotions
special events support
price
gross profit margins
collaborative planning
co-branding
improved trading terms.
Evaluation procedures and tools to measure promotional outcomes may include:
stakeholder consultation
modelling results
cost-benefit analysis
data analysis.
Personnel may include:
internal or external personnel
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities
people from a range of job roles and responsibilities
specialist technical staff.
Design brief may include:
plans or documents developed by hand
plans or documents developed using appropriate computer software.
Support materials and resources may include:
merchandising and promotional materials
personnel
uniforms
payments
consumables
transportation
gifts or vouchers.
Advertising material may vary to accommodate regional variations in:
demographics
economics
competition
social and cultural factors
political influences
legal factors
natural factors
technology.
Systems for recording and reporting information may be:
manual
electronic
automated
scheduled.
Joint objectives will vary based on:
product, range, line, or category performance requirements
objectives such as those for price, profit, brand share, market share.
Success may be evaluated against:
key performance indicators
strategic objectives
price
market and sales indicators
brand value
quality standards and criteria
performance benchmarks
milestones.
Historical data may include:
regional-specific buying behaviour
demographics
market characteristics
social factors
behavioural factors
psychographic factors, e.g. lifestyle profiles.
Advertising and promotional activities may include:
manufacturer product or service campaigns
loyalty programs
catalogue offers
vouchers
seasonal campaigns
events
new lines
new store
sales discounts
special displays.
Forecast and trend information may be collected by:
database or internet searches
telephone
fax
verbal meetings.
Business policy and procedures may relate to:
market forecasting and research
maintaining and utilising client records
promotional and marketing programs
evaluation of promotional and marketing programs
sale and supply of products and services
interpersonal communication
interaction with customers.
Customer requirements may include:
brand
warranty
storage
stock availability
product range
information on features and benefits of products
value for money
method of delivery
progress tracking of order.
Mutual benefits may include:
joint promotions
special events support
price
gross profit margins
collaborative planning
co-branding
improved trading terms.
Evaluation procedures and tools to measure promotional outcomes may include:
stakeholder consultation
modelling results
cost-benefit analysis
data analysis.
Personnel may include:
internal or external personnel
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities
people from a range of job roles and responsibilities
specialist technical staff.
Design brief may include:
plans or documents developed by hand
plans or documents developed using appropriate computer software.
Support materials and resources may include:
merchandising and promotional materials
personnel
uniforms
payments
consumables
transportation
gifts or vouchers.
Advertising material may vary to accommodate regional variations in:
demographics
economics
competition
social and cultural factors
political influences
legal factors
natural factors
technology.
Systems for recording and reporting information may be:
manual
electronic
automated
scheduled.
Joint objectives will vary based on:
product, range, line, or category performance requirements
objectives such as those for price, profit, brand share, market share.
Success may be evaluated against:
key performance indicators
strategic objectives
price
market and sales indicators
brand value
quality standards and criteria
performance benchmarks
milestones.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
implements successful advertising and promotional campaigns according to business policy and procedures
applies analysis and evaluation of previous promotional activities completed for products and services when planning future promotions, within a defined market and time period
organises and coordinates individual and joint advertising and promotional programs in a satisfactory and timely manner to meet agreed performance targets
accurately determines the impact of promotional program on inventory levels.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated work environment
relevant documentation, such as:
business policy and procedures manuals
sales and service delivery targets and plans
records of previous promotional activities
a market.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of the candidate in the workplace
third-party reports from a supervisor
customer feedback
review of portfolio of evidence
written or verbal questioning to assess knowledge and understanding.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
implements successful advertising and promotional campaigns according to business policy and procedures
applies analysis and evaluation of previous promotional activities completed for products and services when planning future promotions, within a defined market and time period
organises and coordinates individual and joint advertising and promotional programs in a satisfactory and timely manner to meet agreed performance targets
accurately determines the impact of promotional program on inventory levels.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated work environment
relevant documentation, such as:
business policy and procedures manuals
sales and service delivery targets and plans
records of previous promotional activities
a market.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of the candidate in the workplace
third-party reports from a supervisor
customer feedback
review of portfolio of evidence
written or verbal questioning to assess knowledge and understanding.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| N0756 | WRWMK303A | Implement advertising and promotional activities | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J148 | SIR30412 | Certificate III in Business to Business Sales | Qualification |
| AWO8 | SFL40115 | Certificate IV in Floristry | Qualification |
| AWP1 | SFL50115 | Diploma of Floristry Design | Qualification |