Unit of competency Outline

Date retreived
22/07/2026 10:31 AM AWST

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Develop and promote property industry knowledge - buyer's agent

Develop and promote property industry knowledge - buyer's agent

Unit of competency
National Code
CPPREP4172
State Code
OAQ46
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/03/2019
View on TGA
State Implementation and Classification
Approved Date
03/06/2020
Field of Education
080505 - Marketing
Original Release Date
03/06/2020
Nominal Hours
15
Description
This unit specifies the skills and knowledge required to develop the profile of the services of a buyer's agent, identify potential clients and markets, and promote the buyer's agent services.The unit applies to industry professionals acting on behalf of principals in real estate.State or territory licensing requirements may apply to this unit.
Notes
Elements and Performance Criteria
1. Identify potential strategic alliances
  • 1.1 List the full range of services provided by a buyer's agent.
  • 1.2 Research and identify the opportunities for strategic alliances with local and national businesses.
2. Assess market opportunities.
  • 2.1 Research target markets to identify opportunities.
  • 2.2 Analyse market opportunities to guide development of a promotion plan.
3. Promote a buyers’ agency service.
  • 3.1 Benchmark buyer's agency service against industry best practice to identify strengths that can be promoted.
  • 3.2 Create database of contacts and potential clients.
  • 3.3 Create a promotion plan and prepare promotional materials.
4. Review promotional activities.
  • 4.1 Monitor and collect data about promotional activities.
  • 4.2 Schedule and conduct reviews of the effectiveness of promotional activities.
  • 4.3 Adjust promotional planning according to outcomes of reviews.
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State Code National Code Title Type
AD909 CPPSS00069 Buyer's agent Skill set
BEH9 CPP41419 Certificate IV in Real Estate Practice Qualification