Unit of competency Outline
Date retreived
22/07/2026 10:50 AM AWST
22/07/2026 10:50 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage exhibitions
Manage exhibitions
Unit of competency
National Code
SITXEVT015A
SITXEVT015A
State Code
S6515
S6515
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
27/05/2010
Field of Education
080323 - Tourism Management
Original Release Date
27/05/2010
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement plans and procedures for the management and operation of exhibitions. All other Events units are applicable to exhibition management. This unit focuses only on the issues specific to commercial exhibitions.
Notes
Elements and Performance Criteria
1 Establish overall exhibition scope and format.
- 1.1 Assess proposed exhibition concept to determine planning and operational requirements.
- 1.2 Consult with key stakeholders and agree on exhibition objectives.
- 1.3 Develop overall format in consultation with stakeholders.
2 Establish and manage exhibition layouts and floor plans.
- 2.1 Assess the physical characteristics of the exhibition space in relation to its capacity to meet requirements.
- 2.2 Assess safety, risk and environmental issues that may impact on exhibition layouts.
- 2.3 Establish criteria for the allocation of space according to exhibition objectives and in consultation with stakeholders.
- 2.4 Allocate space according to agreed criteria.
- 2.5 Identify, negotiate and resolve any conflicting demands for exhibition space according to agreed criteria.
- 2.6 Organise development of accurate and complete floor plans based on agreed layouts and criteria.
3 Establish and manage format for buyer and seller interaction.
- 3.1 Determine most appropriate format for buyer and seller interaction based on analysis of exhibition objectives, operational constraints and consultation with key stakeholders.
- 3.2 Establish and monitor procedures and systems for one-to-one appointment scheduling when required.
- 3.3 Generate and distribute reports and schedules of interaction to buyers and sellers.
4 Recruit and manage exhibitors.
- 4.1 Develop clear, concise and professional exhibitor prospectus, including full breakdown of costs, benefits and other relevant exhibitor information.
- 4.2 Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
- 4.3 Undertake follow-up promotion and negotiation as required.
- 4.4 Execute exhibitor contracts and agreements to include full details of commitments made by both parties.
- 4.5 Provide or organise exhibitor support services.
- 4.6 Develop and distribute accurate and complete exhibitor kits at appropriate time prior to exhibition.
- 4.7 Provide or organise exhibitor operational support, including briefings and debriefings according to agreements.
5 Evaluate exhibition operations.
- 5.1 Evaluate exhibition effectiveness based on agreed evaluation criteria.
- 5.2 Ensure outcomes of evaluation are incorporated into future exhibition planning.
trade
consumer
combination trade and consumer.
organising committees
industry bodies
seller representatives.
industry exposure
sponsor exposure
numbers and ratios of buyers and sellers
profile of buyers and sellers (e.g. balance between small and large, generalist and specialist, etc.)
media coverage
industry education
dollar value of business completed.
access
maximum numbers of exhibitors
space requirements to avoid overcrowding
waste management
technical issues, including cabling and power sources
food safety requirements and impact on space.
exhibitor participation level
required balance and variety of exhibitors
sponsorship arrangements
placement or proximity of equipment required by different exhibitors
guidelines on proximity of exhibitors in direct competition
exhibition layout themes or overall schemas.
free flow
prearranged appointments
appointments made during exhibition period
scheduled presentations, including plenary, workshops and carousel
combination of different formats.
overall market context
venue details and features
marketing plans
attendance expectations
previous performance data
participation costs, at different levels
sample layouts and floor plans
buyer and seller interaction format, such as free flow and prearranged appointments
benefits of participation
endorsements
sponsor material or information
support services, including travel and accommodation
information on transport of materials and equipment.
travel
accommodation
assistance with additional promotions
answering general enquiries
providing updated information.
venue details
detailed floor plans
access information
delivery details for materials and equipment
technical services information or contacts
confirmation of travel or accommodation arrangements
confirmation of buyer appointment schedules
times of exhibitor presentations
sponsor material or information.
location and venue maps
summary exhibition information and support materials
emergency procedures, including emergency telephone contacts.
exhibitor, buyer and sponsor feedback
operational efficiency
number of attending buyers
venue service levels.
consumer
combination trade and consumer.
organising committees
industry bodies
seller representatives.
industry exposure
sponsor exposure
numbers and ratios of buyers and sellers
profile of buyers and sellers (e.g. balance between small and large, generalist and specialist, etc.)
media coverage
industry education
dollar value of business completed.
access
maximum numbers of exhibitors
space requirements to avoid overcrowding
waste management
technical issues, including cabling and power sources
food safety requirements and impact on space.
exhibitor participation level
required balance and variety of exhibitors
sponsorship arrangements
placement or proximity of equipment required by different exhibitors
guidelines on proximity of exhibitors in direct competition
exhibition layout themes or overall schemas.
free flow
prearranged appointments
appointments made during exhibition period
scheduled presentations, including plenary, workshops and carousel
combination of different formats.
overall market context
venue details and features
marketing plans
attendance expectations
previous performance data
participation costs, at different levels
sample layouts and floor plans
buyer and seller interaction format, such as free flow and prearranged appointments
benefits of participation
endorsements
sponsor material or information
support services, including travel and accommodation
information on transport of materials and equipment.
travel
accommodation
assistance with additional promotions
answering general enquiries
providing updated information.
venue details
detailed floor plans
access information
delivery details for materials and equipment
technical services information or contacts
confirmation of travel or accommodation arrangements
confirmation of buyer appointment schedules
times of exhibitor presentations
sponsor material or information.
location and venue maps
summary exhibition information and support materials
emergency procedures, including emergency telephone contacts.
exhibitor, buyer and sponsor feedback
operational efficiency
number of attending buyers
venue service levels.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
detailed knowledge of exhibition planning and operations
demonstration of skills through management of an exhibition.
Context of and specific resources for assessment
Assessment must ensure:
access to venues for staging of exhibitions
use of current information on which to base planning
involvement of and interaction with stakeholders as part of the planning process.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of exhibition plans and procedures developed by the candidate
case studies to assess candidate's ability to develop approaches for a range of exhibition styles and contexts
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Evidence of the following is essential:
detailed knowledge of exhibition planning and operations
demonstration of skills through management of an exhibition.
Context of and specific resources for assessment
Assessment must ensure:
access to venues for staging of exhibitions
use of current information on which to base planning
involvement of and interaction with stakeholders as part of the planning process.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of exhibition plans and procedures developed by the candidate
case studies to assess candidate's ability to develop approaches for a range of exhibition styles and contexts
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WB976 | SITXEVT015B | Manage exhibitions | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D362 | CUS50309 | Diploma of Music Business | Qualification |
| D365 | CUS60309 | Advanced Diploma of Music Business | Qualification |