Unit of competency Outline

Date retreived
22/07/2026 6:08 AM AWST

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Manage exhibitions

Manage exhibitions

Unit of competency
National Code
SITXEVT015B
State Code
WB976
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
01/01/2011
View on TGA
State Implementation and Classification
Approved Date
25/02/2011
Field of Education
080323 - Tourism Management
Original Release Date
25/02/2011
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement plans and procedures for the management and operation of exhibitions. All other Events units are applicable to exhibition management. This unit focuses only on the issues specific to commercial exhibitions.
Notes
Elements and Performance Criteria
1 Establish overall exhibition scope and format.
  • 1.1 Assess proposed exhibition concept to determine planning and operational requirements.
  • 1.2 Consult with key stakeholders and agree on exhibition objectives.
  • 1.3 Develop overall format in consultation with stakeholders.
2 Establish and manage exhibition layouts and floor plans.
  • 2.1 Assess the physical characteristics of the exhibition space in relation to its capacity to meet requirements.
  • 2.2 Assess safety, risk and environmental issues that may impact on exhibition layouts.
  • 2.3 Establish criteria for the allocation of space according to exhibition objectives and in consultation with stakeholders.
  • 2.4 Allocate space according to agreed criteria.
  • 2.5 Identify, negotiate and resolve any conflicting demands for exhibition space according to agreed criteria.
  • 2.6 Organise development of accurate and complete floor plans based on agreed layouts and criteria.
3 Establish and manage format for buyer and seller interaction.
  • 3.1 Determine most appropriate format for buyer and seller interaction based on analysis of exhibition objectives, operational constraints and consultation with key stakeholders.
  • 3.2 Establish and monitor procedures and systems for one-to-one appointment scheduling when required.
  • 3.3 Generate and distribute reports and schedules of interaction to buyers and sellers.
4 Recruit and manage exhibitors.
  • 4.1 Develop clear, concise and professional exhibitor prospectus, including full breakdown of costs, benefits and other relevant exhibitor information.
  • 4.2 Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
  • 4.3 Undertake follow-up promotion and negotiation as required to ensure maximum take-up of space and profitability of the exhibition.
  • 4.4 Execute exhibitor contracts and agreements to include full details of commitments made by both parties.
  • 4.5 Provide or organise exhibitor support services.
  • 4.6 Develop and distribute accurate and complete exhibitor kits at appropriate time prior to exhibition.
  • 4.7 Provide or organise exhibitor operational support, including briefings and debriefings according to agreements.
  • 4.8 Minimise use of printed materials and maximise electronic transmission of all exhibitor and exhibition documents to reduce negative environmental impacts.
5 Evaluate exhibition operations.
  • 5.1 Evaluate exhibition effectiveness based on agreed evaluation criteria.
  • 5.2 Ensure outcomes of evaluation are incorporated into future exhibition planning.
No information
No information
Replaces
State Code National Code Title Type
S6515 SITXEVT015A Manage exhibitions Unit of competency
Replaced By
State Code National Code Title Type
WF771 SITXEVT608 Plan and allocate exhibition space Unit of competency
WF772 SITXEVT609 Recruit and manage exhibitors Unit of competency
State Code National Code Title Type
S622 SIT60207 Advanced Diploma of Events Qualification
D657 CUV50111 Diploma of Visual Arts Qualification