Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholdersmay include:
corporate clients
exhibition or event management companies
industry associations
media organisations
organising committees
seller representatives.
Objectivesmay relate to:
dollar value of business completed
exposure of:
industry
product
sponsor
industry education
product sales
media coverage
numbers and ratios of buyers and sellers
profile of buyers and sellers:
generalist
large
small
specialist.
Operational requirementsmay relate to:
entertainment
crowd control
food and beverage outlets
format, style and duration of exhibition
infrastructure
exhibition program
expectations for:
attendance
exhibitor take-up
minimum and maximum numbers of exhibitors
on-site registration of attendees
security
size and set up of:
client displays and livery
exhibitor stands
merchandising stands
sponsor stands
seating
tables
technical equipment and services:
audio-visual
rigging
sound and lighting
special effects
stage design and construction
venue styling.
Safety,security and environmental risksmay relate to:
access limitations
crowd control
food safety requirements
lifestyle of neighbouring residents
negative environmental impacts due to:
inefficient use of energy, water and other resources during exhibition setup, operation and break-down
overcrowding of site
unsafe disposal of all waste, especially hazardous substances
noise
overcrowding of exhibition stands and customer traffic areas
protection from weather
technical issues, including cabling and power sources
theft.
Ancillary servicesmay be:
attendee seating for consumption of food and beverage
business and communication hubs:
access to the Internet
computers
printers
entertainment stages
food and beverage outlets
food storage and preparation areas
media areas
meeting rooms
on-site registration or ticketing area
staff facilities
storage
toilet facilities
waste disposal and recycling.
Criteria for the allocation of spacemay involve:
consumer demand for exhibitor products and services
exhibition themes
exhibitor or sponsor participation level, gold, silver, bronze etc
proximity of:
equipment required by different exhibitors
exhibitors in direct competition
required balance and variety of exhibitors
size of products to be exhibited.
Buyer and seller interaction requirementsmay be:
free flow
prearranged appointments
scheduled presentations and promotions.
Profile of exhibitormay involve:
exhibitor or sponsor participation level, gold, silver, bronze etc
number of exhibition areas or stands purchased by exhibitor
participation costs, at different levels
previous performance data.
Evaluation criteria may relate to:
effective use of resources to minimise waste and environmental impacts
exhibitor, buyer and sponsor success
number of attending buyers
operational efficiency
success in meeting exhibition objectives
profitability of the exhibition
venue service levels.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
plan and allocate exhibition space for exhibitions involving:
comprehensive exhibition plans
dedicated exhibition budgets
formal communications plans
multiple operational components
an exhibition operations team
a wide range of stakeholders
establish exhibition floor plans and allocate exhibitor and service space for multiple and diverse exhibitions
liaise closely with exhibition stakeholders throughout the planning process
integrate knowledge of:
characteristics of, purpose and objectives for different types of exhibitions
spatial design techniques for maximising exhibitor space and profitability
exhibitor formats and sizes to meet different exhibitor requirements
key features and functions of ancillary exhibition services operated at exhibition venues
plan and allocate exhibition space within commercial time constraints and exhibition deadlines.
Context of and specific resources for assessment
Assessment must ensure use of:
actual exhibitions for which space is planned and allocated. Exhibitions may be created for the specific purpose of skills assessment, but must still meet the requirements outlined under Critical aspects of assessment, and have commercial, community or business relevance.
venues and sites where exhibitions are staged; these can be:
real exhibition venues and sites
exhibition venues and sites operated within a training organisation where real exhibitions are staged
exhibition stakeholders with whom the individual consults
comprehensive exhibition plans
dedicated exhibition budgets
exhibitor profiles
current and comprehensive exhibition venue information:
product information within sales kits, brochures, product manuals, supplier information kits or information databases
site specifications, operational and capacity information
technical production and staging specifications
accurate and complete exhibition floor plans for venues and sites.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation, using role plays, of the individual liaising with exhibition stakeholders to plan and allocate space
case studies that allow the individual to analyse operational requirements and plan layouts for multiple and diverse exhibitions
evaluation of exhibition floor plans developed by the individual
review of a comprehensive portfolio prepared by the individual that documents the entire planning process for exhibition layouts including notes on discussions with stakeholders, notes on the exhibition purpose and objectives, evaluation of operational requirements, issues taken into account when assessing safety, security and environmental risks, draft and final floor plan and rationale for the final layout
problem-solving exercises to allow the individual to analyse and respond to conflicting demands for exhibitor space
written or oral questioning to assess knowledge of:
characteristics of, purpose and objectives for different types of exhibitions
spatial design techniques for maximising exhibitor space and profitability
exhibitor formats and sizes to meet different exhibitor requirements
key features and functions of ancillary exhibition services operated at exhibition venues
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:
SITXEVT502 Select event venues and sites
SITXEVT606 Develop crowd management plans
SITXWHS301 Identify hazards, assess and control safety risks.