Unit of competency Outline

Date retreived
22/07/2026 9:39 AM AWST

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Develop an ecommerce strategy

Develop an ecommerce strategy

Unit of competency
National Code
SIRXSTR001
State Code
BBB57
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/08/2017
View on TGA
State Implementation and Classification
Approved Date
14/12/2017
Field of Education
080505 - Marketing
Original Release Date
14/12/2017
Nominal Hours
45
Description
This unit describes the performance outcomes, skills and knowledge required to develop an ecommerce strategy for the online sale of products or services. It requires the ability to determine organisational ecommerce needs, develop a strategy and evaluate its effectiveness. This unit applies to individuals working in a diverse range of businesses that operate online to sell products and services. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine ecommerce requirements.
  • 1.1. Determine organisational objectives and priorities for ecommerce operations.
  • 1.2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.
  • 1.3. Identify ecommerce resourcing and budget availability.
  • 1.4. Review past ecommerce performance data to inform strategy development.
  • 1.5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.
  • 1.6. Research trends in ecommerce and use findings to influence strategy development.
  • 1.7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.
  • 1.8. Seek input from, relevant personnel to inform ecommerce strategy.
2. Develop ecommerce strategy.
  • 2.1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.
  • 2.2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.
  • 2.3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.
  • 2.4. Identify inventory logistics requirements and incorporate into strategy planning.
  • 2.5. Research, identify and select suitable payment solutions for integration into ecommerce operations.
  • 2.6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.
  • 2.7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.
  • 2.8. Establish key performance indicators and develop evaluation criteria.
  • 2.9. Establish data collection and analysis needs and required analytical tools.
  • 2.10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.
  • 2.11. Develop and document an action plan detailing key activities, responsibilities and timeframes.
  • 2.12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.
  • 2.13. Finalise ecommerce strategy and gain approval as required.
3. Review ecommerce strategy.
  • 3.1. Evaluate ecommerce performance against targets to determine any changes required.
  • 3.2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.
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