Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Information sources and data may include:
electronic and print media, such as news, reviews, articles and technical publications
employee and industry association representatives
events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events
government bodies and associated publications
induction kits
instruction or product manuals
internet and intranet
libraries
peak copyright organisations
personal observations and experience
policy and procedures manuals
reference books, industry information sheets, magazines and journals discussions with current industry practitioners, colleagues and community groups
retail and wholesale suppliers of products and services
training programs, seminars, conferences, symposiums, workshops and other professional development opportunities
unions and union publications (newsletters, magazines, bulletins and letters) and other sources of industrial relations information.
Key players may include:
digital media organisations
employer organisations
government departments
IT professional bodies
unions
vendors of digital media products and services.
Communication tools and media may include:
email
fax
mobile devices
phone
web.
Communication strategy may include:
distribution lists
frequency and mode of communication
key messages
key stakeholders
purpose
ways of communication.
Reports may include various formats and styles:
briefing notes
electronic mail
fax
general correspondence
handwritten and printed materials
internal memos
telephone messages.
Work plan and schedule may include:
activities plan or schedule
diary
log book
electronic or paper-based project plan
tasks list.
Client queries and issues may include:
disputes needing resolution
points of clarification
requests for information.
Legislative and regulatory requirements may include current, legislation, regulations, codes of practice (federal and state) and policy relating to:
anti-discrimination and equal employment opportunity
business compliance
copyright
environmental issues
insurance
OHS
plagiarism
privacy and confidentiality
quality assurance
taxation
workplace and industrial relations.
Codes of practice and guidelines may include:
Australian content standards
industry guidelines relating to the digital media.
Peers and clients may include:
contractors
employees
external organisations and agencies
individuals
internal departments
supervisors
technical staff
work colleagues.
Improvements may include:
acknowledging feedback and comments
coaching, mentoring and supervising informal conversation with peers, supervisor and clients
personal study
self-evaluation
use of formal evaluation tools, such as discussion, survey or interview to determine effectiveness or satisfaction.
Milestones or key performance indicatorsmay include:
performance appraisal with line supervisor
review of key performance indicators against key project milestones
review of performance against specified times for completion of key activities or tasks.
Training and professional development may include:
attendance at forums and workshops (online or face to face)
coaching and mentoring
completion of internal and external training programs
personal study, such as journals, and technical, policy and procedures manuals.
Discussions and forums may include:
online discussion forums
performance appraisal processes
planning days
project briefing and debriefing sessions
seminars and workshops
staff meetings.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
analyse information and communicate effectively using a range of media and formats
perform according to work plan and organisational requirements and values
apply requirements of legislation and regulations
review and implement improvements to own work and communication.
Context of and specific resources for assessment
Assessment must ensure access to:
range of current industry information
appropriate IT equipment and technology to research and analyse industry information
appropriate learning and assessment support when required
modified equipment for people with special needs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
observation of the candidate participating in workplace meetings
evaluation of written reports or verbal questioning to test knowledge as listed in the required skills and knowledge section of this unit
evaluation of case studies to assess ability to apply knowledge to different industry contexts and situations.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.
Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.
Indigenous people and other people from a non-English speaking background may need additional support.
In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.