Unit of competency Outline
Date retreived
22/07/2026 4:09 PM AWST
22/07/2026 4:09 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Research tourism data
Research tourism data
Unit of competency
National Code
SITTPPD002A
SITTPPD002A
State Code
S6448
S6448
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
03/12/2010
Field of Education
080701 - Tourism
Original Release Date
03/12/2010
Nominal Hours
100
Description
This unit describes the performance outcomes, skills and knowledge required to conduct formal tourism research. It requires the ability to identify research needs, conduct the research and accurately analyse and interpret the data. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Identify research needs.
- 1.1 Identify specific research needs based on current business focus and needs of the organisation.
- 1.2 Develop objectives for the research in consultation with relevant colleagues and authorities.
2 Conduct research.
- 2.1 Select research method according to objectives and available resources.
- 2.2 Prepare accurate documentation that incorporates sound research methodologies where appropriate.
- 2.3 Identify the need for and obtain specialist assistance where appropriate.
- 2.4 Identify and use appropriate information sources and technology to assist in the research process.
- 2.5 Conduct research within agreed timeframes and according to agreed methodology.
- 2.6 Identify the need for adjustments to the research process and make them when required.
3 Interpret and apply research results.
- 3.1 Analyse and interpret data accurately.
- 3.2 Use results to inform current activities and future planning.
- 3.3 Communicate research results containing recommendations and observations to appropriate colleagues and external agencies in a timely manner.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Research may relate to a range of data, including:
customer preferences
general visitation patterns
success of marketing initiatives
distribution networks.
Research methods may include:
questionnaires and surveys
face-to-face and phone interviews
focus groups
electronic counters
evaluation of secondary data
desk research.
Information sources may include:
government agency websites and tools, such as the online tourism data warehouse Decipher
industry associations
regional, state or territory, and federal tourism marketing agencies.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Research may relate to a range of data, including:
customer preferences
general visitation patterns
success of marketing initiatives
distribution networks.
Research methods may include:
questionnaires and surveys
face-to-face and phone interviews
focus groups
electronic counters
evaluation of secondary data
desk research.
Information sources may include:
government agency websites and tools, such as the online tourism data warehouse Decipher
industry associations
regional, state or territory, and federal tourism marketing agencies.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to research, interpret and apply results for a specific tourism purpose
knowledge of research techniques and methodologies
project or work activities conducted over a commercially realistic period of time so that the research and analysis aspects of this unit can be assessed.
Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in conducting research of tourism data
access to current tourism industry data and information sources
access to an operation to allow the candidate to fully research, interpret and apply data results to an operational activity or to comprehensive and sufficient information about that tourism operation.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
research project and report for a tourism industry organisation
case study of a given tourism scenario and review of research and resultant report
case studies to assess the candidate's ability to apply research and differing methodologies to different tourism industry activities
written and oral questioning or interview to test knowledge of research methodologies and tourism data sources
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITXCCS003A Manage quality customer service
SITXMGT004A Develop and implement a business plan
SITXMPR004A Coordinate marketing activities
SITXMPR005A Develop and manage marketing strategies.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to research, interpret and apply results for a specific tourism purpose
knowledge of research techniques and methodologies
project or work activities conducted over a commercially realistic period of time so that the research and analysis aspects of this unit can be assessed.
Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in conducting research of tourism data
access to current tourism industry data and information sources
access to an operation to allow the candidate to fully research, interpret and apply data results to an operational activity or to comprehensive and sufficient information about that tourism operation.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
research project and report for a tourism industry organisation
case study of a given tourism scenario and review of research and resultant report
case studies to assess the candidate's ability to apply research and differing methodologies to different tourism industry activities
written and oral questioning or interview to test knowledge of research methodologies and tourism data sources
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITXCCS003A Manage quality customer service
SITXMGT004A Develop and implement a business plan
SITXMPR004A Coordinate marketing activities
SITXMPR005A Develop and manage marketing strategies.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C4895 | THTPPD02B | Research tourism data | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WF708 | SITTPPD503 | Research and analyse tourism data | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| W732 | SIT50409 | Diploma of Holiday Parks and Resorts | Qualification |
| S618 | SIT50107 | Diploma of Tourism | Qualification |
| S621 | SIT60107 | Advanced Diploma of Tourism | Qualification |