Description

This qualification provides the skills and knowledge for an individual to be competent in a broad range of managerial skills in tourism operations, marketing and product development, underpinned by a range of operational competencies chosen as electives. The qualification allows for multi-skilling or for specialisation in a limited range of skills that specifically relate to operations management or marketing and product development.
Work would be undertaken in an office environment where the planning of tourism products and services takes place, in the field where tourism products are delivered or a combination of both. The field includes any destination, local or regional area, tourist precinct, site, attraction or onboard form of transportation.
The qualification reflects the role of individuals who possess a sound theoretical knowledge base and use a range of specialised, technical or managerial competencies to plan, carry out and evaluate the work of self or a team.
The qualification is not suitable for an Australian apprenticeship pathway.
Job roles
Individuals with this qualification are able to work in any sector of the tourism industry as a senior departmental manager, manager or owner-operator of any style of small tourism business. Some managers at this level will specialise in certain fields; in the tourism industry personnel tend to specialise in operational functions or marketing and product development roles.
Possible job titles include:
visitor information centre manager
operations manager
manager - tour operations
manager - cultural tour operations
inbound groups manager
reservations manager or call centre manager
retail travel agency manager
visitor information centre manager
director (owner-operator small tourism business)
manager (owner-operator small tourism business)
sales manager
marketing manager
product manager
tourism manager
inbound sales manager.
Prerequisite requirements
There are no prerequisites for entry to this qualification.