Unit of competency Outline

Date retreived
22/07/2026 3:13 PM AWST

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Research, assess and develop tourism products

Research, assess and develop tourism products

Unit of competency
National Code
SITTPPD001B
State Code
WB967
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
01/01/2011
View on TGA
State Implementation and Classification
Approved Date
25/02/2011
Field of Education
080701 - Tourism
Original Release Date
25/02/2011
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to manage product development strategically within tourism and hospitality organisations. It covers the strategic development of the organisation's product range and requires the ability to research the market, analyse issues relevant to establishing the product, determine a profitable selling price, establish the product, and monitor and evaluate its success.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.This unit has a focus on product planning processes. It underpins other specialised Planning and Product Development units that look at the specific and additional skills required to meet particular environmental or cultural requirements:SITTPPD006B Plan and develop ecologically sustainable tourism operationsSITTPPD007A Plan and develop culturally appropriate tourism operations.Negotiating with suppliers for any product component is covered in SITXMGT006A Establish and conduct business relationships.SITTPPD003B Source and package tourism products, takes a less strategic and more operational focus to product development.
Notes
Elements and Performance Criteria
1 Research the market.
  • 1.1 Focus the research of potential tourism products within the context of the overall business plan and marketing focus of the organisation.
  • 1.2 Identify and access general information sources for tourism, tourism market trends, and distribution and marketing networks.
  • 1.3 Consult with and incorporate input from internal colleagues and external stakeholders in the research phase.
  • 1.4 Conduct research to identify current market trends, needs, and product and service gaps and analyse the potential for future product development.
  • 1.5 Identify a range of product development opportunities based on review of the market place and market needs.
  • 1.6 Identify distribution and marketing networks that would support the proposed tourism product and analyse the ability to successfully market.
2 Analyse issues relevant to establishing the product.
  • 2.1 Identify and analyse product preferences and requirements of different consumer markets, including those with special needs.
  • 2.2 Consult external stakeholders on customer and tourism industry service and quality expectations for tourism products and services.
  • 2.3 Identify and assess external issues that impact on establishing a product.
  • 2.4 Assess suitability of destinations at which product will be delivered for accessibility and availability of services that will meet preferences and requirements of target market.
  • 2.5 Conduct a self-assessment of organisation's capability to provide proposed product and identify additional resources required to establish and deliver the product.
  • 2.6 Consider issues relating to product life cycle.
3 Determine a profitable selling price.
  • 3.1 Identify all expenditure items involved in delivering the tourism product to determine the nett delivery cost.
  • 3.2 Identify organisations that will be involved in the product distribution network and the commission or mark-up structures that would apply.
  • 3.3 Incorporate required distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.
  • 3.4 Make reasonable cost adjustments to ensure market take-up of price-competitive product.
  • 3.5 Assess cost-effectiveness and profitability of a range of proposed products and choose products that will provide the highest yield.
  • 3.6 Clearly and accurately document the full range of pricing structures.
4 Establish the product.
  • 4.1 Communicate a clear, scheduled implementation plan for all personnel involved in establishing the operational details of the product.
  • 4.2 Establish all required marketing activities to promote the product.
  • 4.3 Where appropriate, test new products and services in the marketplace prior to full implementation.
5 Monitor and evaluate the success of the product.
  • 5.1 Monitor product development initiatives in terms of response in the marketplace; feedback from the distribution network, staff and customers; and changes in the internal or external environment that may impact on plans, cost-effectiveness and profitability.
  • 5.2 Identify and action changes required in a timely manner and according to any contractual obligations.
  • 5.3 Communicate changes to all relevant colleagues, customers and distributors.
No information
No information
Replaces
State Code National Code Title Type
S6447 SITTPPD001A Research, assess and develop tourism products Unit of competency
Replaced By
State Code National Code Title Type
WF709 SITTPPD601 Develop tourism products Unit of competency
State Code National Code Title Type
S618 SIT50107 Diploma of Tourism Qualification
S621 SIT60107 Advanced Diploma of Tourism Qualification