Unit of competency Outline

Date retreived
23/07/2026 3:24 PM AWST

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Develop tourism products

Develop tourism products

Unit of competency
National Code
SITTPPD601
State Code
WF709
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/01/2013
View on TGA
State Implementation and Classification
Approved Date
15/10/2014
Field of Education
080701 - Tourism
Original Release Date
15/10/2014
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.
Notes
Elements and Performance Criteria
1. Research the market.
  • 1.1 Focus product research according to organisational objectives.
  • 1.2 Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
  • 1.3 Consult with internal and external stakeholders.
  • 1.4 Analyse current market trends, needs, and product and service gaps.
  • 1.5 Identify product development opportunities and target markets, including opportunities for new and innovative approaches.
  • 1.6 Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.
2. Analyse issues relevant to product establishment.
  • 2.1 Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.
  • 2.2 Identify and assess external issues that impact on establishing a product.
  • 2.3 Assess suitability of destinations for accessibility and availability of services for target markets.
  • 2.4 Assess organisation’s capacity to provide proposed product and identify additional resources required.
  • 2.5 Consider issues relating to product life cycle.
3. Determine profitable selling price.
  • 3.1 Determine nett delivery cost by identifying expenditure items.
  • 3.2 Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.
  • 3.3 Incorporate distributor commissions or mark ups, and determine required profit margin and mark up for profit.
  • 3.4 Make reasonable cost adjustments to ensure price competitive product.
  • 3.5 Estimate expected income and assess profitability and yield.
  • 3.6 Clearly and accurately document pricing structures.
4. Establish the product.
  • 4.1 Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.
  • 4.2 Communicate plan to relevant internal and external stakeholders.
  • 4.3 Where appropriate, test new products and services in marketplace prior to full implementation.
5. Monitor and evaluate the success of the product.
  • 5.1 Monitor product development initiatives based on feedback and other business factors.
  • 5.2 Identify and action changes required in a timely manner and according to any contractual obligations.
  • 5.3 Communicate changes to relevant colleagues, customers and distributors.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Product may have single or multiple components, and may include:
accommodation
activities of any type
attractions, both natural and built
catering
cruises
events:
business and corporate
entertainment and leisure
exhibitions, expositions and fairs
festivals
fundraising
government and civic
marketing
meetings and conventions
social
sports
tours:
brochured
day
extended
group
incentives
individual
optional
series
transport:
air
rail
bus or coach
shipping
transfers.
Information sources may include:
government bodies:
funding agencies
land management agencies
internet
local people
reports and research:
local, state, regional or national marketing plans
statistical data
research bodies:
public
private
tourism operators:
accommodation
destination marketing companies
tour operators
inbound tour operators
tour wholesalers
tourism organisations and associations
training agencies.
Product and service gapsmay include:
gaps in existing product range
markets for which level of demand is not being met
markets not currently serviced by any competitor or potential competitor.
Organisation’s capacity to provide proposed productmay involve consideration of:
destination factors:
capacity to sustain tourism
impacts of potential product diversification for the business
profitability issues
resource constraints
skills requirements
sustainability:
economic
environmental:
current credentials
legislative, accreditation, permit requirements
minimal impact issues
social and cultural
risk assessment and control requirements.
Expenditure itemsmay include:
capital costs and proportion attributed to the product
fixed costs
human resource costs
insurances
licensing and permit fees
marketing costs
operating costs attributed to operating the product
supply of component products and services
variable costs.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
research, assess and develop tourism products for a tourism operation, including:
analysis of current industry, market and organisational information
setting of a profitable selling price
creation of a product development plan
demonstrate knowledge of the tourism industry, including structure and interrelationships, tourism industry networks, information sources and distribution and marketing networks.
Context of and specific resources for assessment
Assessment must ensure use of:
a real or simulated business operation for which tourism products can be developed
current information and communications technology
current tourism industry data and information sources about tourism market trends.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of products, services or experiences developed by the individual to meet differing needs
evaluation of completed product costing and pricing structures for specific products
case studies to assess the individual’s ability to assess markets with differing product preferences and requirements
use of case studies to assess ability to evaluate tourism products and markets with different distribution and marketing networks
written or oral questioning to assess knowledge such as structure of the tourism industry, tourism industry interrelationships, distribution networks, markup and commission structures and legal requirements
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITTPPD503 Research and analyse tourism data
SITTPPD602 Develop environmentally sustainable tourism operations
SITTPPD603 Develop culturally appropriate tourism operations
SITXMPR502 Develop and implement marketing strategies.
Replaces
State Code National Code Title Type
WB967 SITTPPD001B Research, assess and develop tourism products Unit of competency
Replaced By
State Code National Code Title Type
AWR04 SITTPPD008 Develop tourism products Unit of competency