Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Client requirements may be in reference to:
business
system
application
style
organisational policies
network
people in the organisation
File transfer protocol client may include but is not limited to:
commercial software applications
organisation-specific software
packaged software
in-house or customised software
Client may include but is not limited to:
internal departments
external organisations
individual people
internal employees

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
Assessment must confirm the ability to develop and upload quality content for a website that meets audience and client needs.

To demonstrate competency in this unit the person will require access to:
Style guides and templates where they exist
Website specifications
Copy edit resources
Culturally reviewed content
Word processing and web development software
Context of and specific resources for assessment
Writing for an internet-based audience is different from traditional writing for local, state or national wide audiences.

Visitors to a website may be from other countries and these readers may have different perspectives and interpretations on website information offered than more local audiences. Care should be particularly exercised when determining content and style to avoid offering offensive or culturally insensitive content.

Writing for the internet entails the examination of proposed content for the website, gathering feedback on content and making judgements on content suitability.

Depending on complexity of content, basic knowledge and skills would prepare a person to perform in a range of activities where there is a clearly defined range of contexts for the website.

The breadth, depth and complexity of knowledge and skills in this competency would cover a broad range of varied activities or application in a wider variety of contexts most of which are complex and non-routine. Leadership and guidance would be involved when organising activities of self and others as well as contributing to technical solutions of a non-routine or contingency nature.

Assessment must ensure:
Performance of a broad range of skilled applications including the requirement to evaluate and analyse current practices, develop new criteria and procedures for performing current practices and provision of some leadership and guidance to others in the application and planning of the skills would be characteristic.
Applications may involve responsibility for, and limited organisation of, others.
Method of assessment
The purpose of this unit is to define the standard of performance to be achieved in the workplace. In undertaking training and assessment activities related to this unit, consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs. Additional guidance on these and related matters is provided in ICA05 Section 1.

Competency in this unit should be assessed using summative assessment to ensure consistency of performance in a range of contexts. This unit can be assessed either in the workplace or in a simulated environment. However, simulated activities must closely reflect the workplace to enable full demonstration of competency.

Assessment will usually include observation of real or simulated work processes and procedures and/or performance in a project context as well as questioning on underpinning knowledge and skills. The questioning of team members, supervisors, subordinates, peers and clients where appropriate may provide valuable input to the assessment process. The interdependence of units for assessment purposes may vary with the particular project or scenario.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
ICAA4142C Design a website to meet technical requirements
ICAW4027B Relate to clients on a business level
ICAI4189B Ensure website content meets technical protocols and standards
ICAT4194B Ensure basic website security
ICAT4195B Ensure dynamic website security

An individual demonstrating this competency would be able to:
Demonstrate understanding of a broad knowledge base incorporating some theoretical concepts
Apply solutions to a defined range of unpredictable problems
Identify and apply skill and knowledge areas to a wide variety of contexts, with depth in some areas
Identify, analyse and evaluate information from a variety of sources
Take responsibility for own outputs in relation to specified quality standards
Take limited responsibility for the quantity and quality of the output of others

Additionally, an individual demonstrating this competency would be able to:
Write in a manner which recognises cultural differences, diversity and people with special needs
Demonstrate some theoretical knowledge of website content creation
Apply a range of well-developed skills in communication and negotiation
Apply known solutions to a variety of predictable problems
Perform a range of writing skills where some discretion and judgement is required
Interpret available information using discretion and judgement
Take responsibility for culturally sensitive writing
Maintain knowledge of industry products and services