Unit of competency Outline

Date retreived
22/07/2026 7:21 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop and expand a client base

Develop and expand a client base

Unit of competency
National Code
SIHHIND304A
State Code
D8720
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
2.00
Current Release Date
19/08/2013
State Implementation and Classification
Approved Date
21/10/2011
Field of Education
110303 - Hairdressing
Original Release Date
21/10/2011
Nominal Hours
10
Description
This unit describes the performance outcomes, skills and knowledge required to develop and expand a hairdressing clientele.
Notes
Elements and Performance Criteria
1. Promote products and services.
  • 1.1. Take opportunities to build business by developing relationships with new and prospective clients.
  • 1.2. Establish rapport and relationship with clients and express a genuine interest in client needs and requirements.
  • 1.3. Maintain professional ethics with clients to promote salon image and credibility.
  • 1.4. Clarify client needs and preferences to maximise sales opportunities.
  • 1.5. Maximise sales opportunities by promoting new and additional products and services where beneficial to clients.
  • 1.6. Give clients space and time to evaluate purchase and service decisions, while using time to maximum advantage for client and salon.
2. Build a return client base.
  • 2.1. Provide prompt service to clients to meet identified needs, according to salon customer service standards.
  • 2.2. Enhance customer commitment, trust and credibility of salon by delivering good technical and personal service.
  • 2.3. Identify opportunities and use formal and informal research to develop and maintain knowledge of products and services.
  • 2.4. Use customer feedback and in salon observation to evaluate products, services and promotional initiatives and identify changes in clients needs and expectations.
  • 2.5. Enhance team effectiveness by sharing market, product and service knowledge with colleagues.
  • 2.6. Suggest product and service adjustments to meet client needs for future planning, according to salon policy.
  • 2.7. Participate in setting salon and personal targets and regularly monitor personal progress towards achieving positive outcomes.
3. Manage and use information about clients.
  • 3.1. Determine and record client information where appropriate to provide personalised service.
  • 3.2. Explain benefits, terms and conditions of loyalty programs to eligible clients.
  • 3.3. Assist clients with loyalty program enrolment documentation.
  • 3.4. Process loyalty program documentation, according to workplace procedures.
  • 3.5. Promote enhanced products and services based on client data and their eligibility under loyalty program guidelines.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Clients may include:
women
men
children
people from a range of social, cultural or ethnic backgrounds and with a range of physical and mental abilities.
Client needs and requirements may include:
dissatisfaction with previous service or product
haircut design
colour
hair treatments
other services
changed service times
home hair care products
future bookings for services.
Professional ethics may include:
honesty
positive statements
confirmed appraisals of products and services.
Formal and informal research may include:
discussions with colleagues
reading salon information
researching product and service information brochures
hair and fashion magazines
internet
industry associations and networks
attending trade shows and industry events
distributing surveys and questionnaires.
Products, services and promotional initiatives may include:
new products
techniques
add-on services
special offers or packages
loyalty schemes
salon targets.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
maintaining a returning client base
using client information to improve personal sales and service provision
adding new clients and increasing add-on sales
using formal and informal research to update knowledge of products and services.
Context of and specific resources for assessment
Assessment must ensure access to:
a salon or a simulated salon environment that includes a range of work situations such as client interruptions and involvement in other related activities normally expected in the salon
a fully equipped salon which includes as a minimum:
a fully functional client reception area with:
telephone
client information and booking system
retail products range
a basin services area
equipment and work stations suitable for services including:
client consultation
hair and scalp treatments
haircutting
hair design
hair colouring
hair lightening
reformation
a supply of clean towels
a supply of clean client gowns or wraps
hairdressing products and equipment
relevant documentation such as:
salon service standards
salon procedures
sufficient client traffic to allow the learner to plan for and deal with multiple tasks simultaneously.
For further guidance on the use of an appropriate simulated environment, refer to the Assessment Guidelines in this Training Package.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate recommending products and services and to clients
case studies to test knowledge of appropriate products and services for different contexts, clients and situations
project to develop promotional ideas for a particular product or service
written or verbal questions appropriate to the language and literacy level of the learner to test knowledge which may include:
product and service knowledge
salon service standards
review of portfolios of evidence and third-party reports of on-the-job performance.
Guidance information for assessment
A unit of competency describes an individual skill but people rarely perform one skill at a time. Many skills are combined on a day-to-day basis in the workplace as part of work processes. This does not mean that each skill described by a unit of competency is prerequisite to another— they are related skills.
Holistic assessment with other units relevant to the industry sector, salon and job role is recommended, for example:
SIHHIND303A Co-ordinate clients and services
Replaced By
State Code National Code Title Type
AWY19 SHBHIND003 Develop and expand a client base Unit of competency
State Code National Code Title Type
D590 SIH30111 Certificate III in Hairdressing Qualification