Unit of competency Outline

Date retreived
22/07/2026 5:41 AM AWST

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Develop and expand a client base

Develop and expand a client base

Unit of competency
National Code
SHBHIND003
State Code
AWY19
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
31/03/2016
View on TGA
State Implementation and Classification
Approved Date
12/10/2016
Field of Education
080505 - Marketing
Original Release Date
12/10/2016
Nominal Hours
10
Description
This unit describes the performance outcomes, skills and knowledge required by hairdressers and barbers to develop, sustain and expand a personal clientele in order to remain a viable industry employee. Building relationships with clients occurs while hairdressers and barbers are delivering a range of services in the salon in which they are employed or operate.These hairdressers and barbers have well-developed skills, use discretion and judgement to manage client services and take responsibility for the outcomes of their own work..No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Promote products and services.
  • 1.1.Take opportunities to build business by developing relationships with new and prospective clients.
  • 1.2.Establish rapport and express a genuine interest in client needs and requirements.
  • 1.3.Maintain professional ethics with clients to promote salon image and credibility.
  • 1.4.Clarify client needs and preferences to maximise sales opportunities.
  • 1.5.Maximise sales opportunities by promoting new and additional products and services beneficial to clients.
  • 1.6.Give clients space and time to evaluate purchase and service decisions, while using time to maximum advantage for client and salon.
2. Build a return client base.
  • 2.1.Provide prompt service to clients to meet identified needs, according to client service standards.
  • 2.2.Enhance customer commitment, trust and credibility of salon by delivering professional technical and personal service.
  • 2.3.Identify opportunities and use formal and informal research to develop and maintain knowledge of products and services.
  • 2.4.Use customer observation and feedback to evaluate products, services and promotional initiatives and identify changes in client needs and expectations.
  • 2.5.Enhance team effectiveness by sharing market, product and service knowledge with colleagues.
  • 2.6.Suggest product and service adjustments to meet changing client needs.
  • 2.7.Participate in setting salon and personal targets and regularly monitor personal progress towards achievement.
3. Manage and use information about clients.
  • 3.1.Determine and record client information to provide personalised service.
  • 3.2.Explain benefits and conditions of loyalty programs to eligible clients.
  • 3.3.Assist clients with loyalty program enrolment.
  • 3.4.Process loyalty program documentation, according to organisational procedures.
  • 3.5.Promote enhanced products and services based on client data and their eligibility under loyalty program guidelines.
No information
No information
Replaces
State Code National Code Title Type
D8720 SIHHIND304A Develop and expand a client base Unit of competency
State Code National Code Title Type
AZZ5 SHB30516 Certificate III in Barbering Qualification
BAA1 SHB30416 Certificate III in Hairdressing Qualification