Unit of competency Outline
Date retreived
23/07/2026 10:21 AM AWST
23/07/2026 10:21 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Obtain and manage sponsorship
Obtain and manage sponsorship
Unit of competency
National Code
SITXFIN006A
SITXFIN006A
State Code
S6525
S6525
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
27/05/2010
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
27/05/2010
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for an activity, event or other organisational activity.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Determine sponsorship requirements and opportunities.
- 1.1 Identify sponsorship requirements in consultation with appropriate colleagues.
- 1.2 Develop targets for sponsorship based on financial parameters of the activity.
- 1.3 Identify items, activities or projects to be sponsored based on potential sponsor appeal and the needs of the organisation.
- 1.4 Identify potential sponsors according to nature of the activity and previous approaches.
2 Source sponsorship.
- 2.1 Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits and other relevant sponsor information.
- 2.2 Distribute and present sponsorship materials according to agreed targets and after appropriate approvals.
- 2.3 Undertake follow-up promotion and negotiation with potential sponsors.
- 2.4 Discuss and negotiate additional opportunities with the sponsor where appropriate.
- 2.5 Make written contracts or agreements with the sponsor to include full details of commitments made by both parties.
3 Service sponsors.
- 3.1 Brief colleagues on details of sponsorship arrangements.
- 3.2 Organise activities according to sponsorship agreement ensuring all agreements made are honoured.
- 3.3 Monitor and evaluate activities and make adjustments accordingly.
- 3.4 Provide and request feedback to and from the sponsor.
- 3.5 Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.
- 3.6 Maintain and distribute accurate and current sponsorshipdocumentation throughout the process.
- 3.7 Liaise and follow up with sponsor in a timely fashion, initiating future cooperative approaches where appropriate.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Appropriate colleagues may include:
management
event organisers
customers
management committees
funding bodies.
Items, activities or projects to be sponsored may include:
overall event or activity sponsorship
physical items, such as satchels
meals
travel
permanent or temporary exhibitions
entertainment
sporting components
speaker sessions
social events
ongoing organisation activities, such as an annual publication
one-off promotional activities or projects.
Potential sponsors may include:
individuals
private companies
government agencies
industry organisations or professional associations
educational institutions
community organisations
investors
existing sponsors.
Sponsorship materials may include:
electronic presentations
printed promotional material.
Sponsorship documentation may include:
financial records
activity reports or schedules
attendance figures
feedback documentation
contracts.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Appropriate colleagues may include:
management
event organisers
customers
management committees
funding bodies.
Items, activities or projects to be sponsored may include:
overall event or activity sponsorship
physical items, such as satchels
meals
travel
permanent or temporary exhibitions
entertainment
sporting components
speaker sessions
social events
ongoing organisation activities, such as an annual publication
one-off promotional activities or projects.
Potential sponsors may include:
individuals
private companies
government agencies
industry organisations or professional associations
educational institutions
community organisations
investors
existing sponsors.
Sponsorship materials may include:
electronic presentations
printed promotional material.
Sponsorship documentation may include:
financial records
activity reports or schedules
attendance figures
feedback documentation
contracts.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
development of clear, concise and professional sponsorship proposals
comprehensive knowledge of practices and protocols in relation to accessing sponsorship opportunities
application of effective communication and negotiation skills in the context of sponsorship management
demonstration of skills by obtaining and managing sponsorship for at least one activity, project or event.
Context of and specific resources for assessment
Assessment must ensure:
adequate timeframes for the activity so that implementation, monitoring and follow-up activities can be assessed
involvement of potential and actual sponsors to allow the communication and negotiation aspect of obtaining and managing sponsorship to be assessed
use of current technology to design effective sponsorship proposals.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project to initiate and manage sponsorship activities
case studies to assess knowledge of sponsorship practices and protocols for a range of activities and events
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
development of clear, concise and professional sponsorship proposals
comprehensive knowledge of practices and protocols in relation to accessing sponsorship opportunities
application of effective communication and negotiation skills in the context of sponsorship management
demonstration of skills by obtaining and managing sponsorship for at least one activity, project or event.
Context of and specific resources for assessment
Assessment must ensure:
adequate timeframes for the activity so that implementation, monitoring and follow-up activities can be assessed
involvement of potential and actual sponsors to allow the communication and negotiation aspect of obtaining and managing sponsorship to be assessed
use of current technology to design effective sponsorship proposals.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project to initiate and manage sponsorship activities
case studies to assess knowledge of sponsorship practices and protocols for a range of activities and events
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C4903 | THTPPD10B | Develop and implement sponsorship plans | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WF810 | SITXMPR501 | Obtain and manage sponsorship | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| S619 | SIT50207 | Diploma of Events | Qualification |
| S622 | SIT60207 | Advanced Diploma of Events | Qualification |