Unit of competency Outline
Date retreived
23/07/2026 7:23 AM AWST
23/07/2026 7:23 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Obtain and manage sponsorship
Obtain and manage sponsorship
Unit of competency
National Code
SITXMPR501
SITXMPR501
State Code
WF810
WF810
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/10/2014
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
15/10/2014
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements.
Notes
Elements and Performance Criteria
1. Determine sponsorship requirements and opportunities.
- 1.1 Identify sponsorship requirements in consultation with colleagues.
- 1.2 Develop targets for sponsorship based on financial parameters of the activity.
- 1.3 Identify items, activities or projects to be sponsored to meet the needs of the organisation.
- 1.4 Identify potential sponsors based on potential sponsor appeal, the nature of the activity and previous approaches.
2. Source sponsorship.
- 2.1 Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.
- 2.2 Distribute and present sponsorship materials according to agreed targets.
- 2.3 Undertake follow up promotion and negotiation with potential sponsors.
- 2.4 Discuss and negotiate additional opportunities with the sponsor.
- 2.5 Make written sponsor contracts or agreements to include full details of commitments made by both parties.
3. Service sponsors.
- 3.1 Brief colleagues on details of sponsorship arrangements.
- 3.2 Organise activities according to sponsorship agreement ensuring all agreements are honoured.
- 3.3 Monitor and evaluate activities and make required adjustments.
- 3.4 Provide and request feedback from the sponsor.
- 3.5 Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.
- 3.6 Maintain and distribute accurate and current sponsorship documentation throughout the process.
- 3.7 Liaise and follow up with sponsor to initiate future cooperative approaches.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Colleagues may include:
customers
event organisers
funding bodies
management
management committees.
Items, activities or projectsmay include:
entertainment
individual awards within an awards program
meals
oneoff promotional activities or projects
ongoing organisational activities, such as an annual publication
overall event or activity sponsorship
permanent or temporary exhibitions
physical items, such as satchels
social events
speaker sessions
sporting components
travel.
Potential sponsors may include:
community organisations
educational institutions
existing sponsors
government agencies
individuals
industry organisations or professional associations
investors
private companies.
Sponsorship materials may include:
electronic presentations
printed promotional material.
Sponsorship documentation may include:
activity reports or schedules
attendance figures
contracts
feedback documentation
financial records.
Colleagues may include:
customers
event organisers
funding bodies
management
management committees.
Items, activities or projectsmay include:
entertainment
individual awards within an awards program
meals
oneoff promotional activities or projects
ongoing organisational activities, such as an annual publication
overall event or activity sponsorship
permanent or temporary exhibitions
physical items, such as satchels
social events
speaker sessions
sporting components
travel.
Potential sponsors may include:
community organisations
educational institutions
existing sponsors
government agencies
individuals
industry organisations or professional associations
investors
private companies.
Sponsorship materials may include:
electronic presentations
printed promotional material.
Sponsorship documentation may include:
activity reports or schedules
attendance figures
contracts
feedback documentation
financial records.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
determine sponsorship requirements and obtain and manage sponsorship for a business activity, product, service or event
monitor and manage sponsorship arrangements over a period of time
develop clear, concise and professional sponsorship proposals
integrate knowledge of practices and protocols for accessing sponsorship opportunities
effectively communicate and negotiate with sponsors.
Context of and specific resources for assessment
Assessment must ensure use of:
a real or simulated tourism, hospitality or event industry business operation, product, service or event that a sponsor can be involved in
computers, printers and software packages currently used by the tourism, hospitality and event industries to design effective sponsorship proposals
current commercial sponsorship contracts
sponsors to allow the individual to communicate, negotiate and manage sponsorship arrangements.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project activities that allow assessment of the individual’s ability to initiate and manage sponsorship
evaluation of sponsorship packages and proposals produced by the individual
oral or written questioning to assess knowledge of sponsorship practices and protocols for accessing sponsorship opportunities
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
BSBCMM401A Make a presentation
BSBPMG510A Manage projects
SITXEVT503 Manage event staging components
SITXMGT501 Establish and conduct business relationships
SITXMPR404 Coordinate marketing activities.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
determine sponsorship requirements and obtain and manage sponsorship for a business activity, product, service or event
monitor and manage sponsorship arrangements over a period of time
develop clear, concise and professional sponsorship proposals
integrate knowledge of practices and protocols for accessing sponsorship opportunities
effectively communicate and negotiate with sponsors.
Context of and specific resources for assessment
Assessment must ensure use of:
a real or simulated tourism, hospitality or event industry business operation, product, service or event that a sponsor can be involved in
computers, printers and software packages currently used by the tourism, hospitality and event industries to design effective sponsorship proposals
current commercial sponsorship contracts
sponsors to allow the individual to communicate, negotiate and manage sponsorship arrangements.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project activities that allow assessment of the individual’s ability to initiate and manage sponsorship
evaluation of sponsorship packages and proposals produced by the individual
oral or written questioning to assess knowledge of sponsorship practices and protocols for accessing sponsorship opportunities
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
BSBCMM401A Make a presentation
BSBPMG510A Manage projects
SITXEVT503 Manage event staging components
SITXMGT501 Establish and conduct business relationships
SITXMPR404 Coordinate marketing activities.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| S6525 | SITXFIN006A | Obtain and manage sponsorship | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWQ18 | SITXMPR006 | Obtain and manage sponsorship | Unit of competency |