Unit of competency Outline
Date retreived
22/07/2026 9:01 AM AWST
22/07/2026 9:01 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Maximise sales of branded products
Maximise sales of branded products
Unit of competency
National Code
SIRXPRO001A
SIRXPRO001A
State Code
S6171
S6171
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
Field of Education
080501 - Sales
Original Release Date
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to ensure a retail or wholesale business maximises sales of branded products using traditional or electronic sales and distribution mechanisms.
Notes
Elements and Performance Criteria
1 Set sales objectives to achieve business outcomes.
- 1.1 Set sales objectives for branded products to achieve business outcomes.
- 1.2 Establish frameworks to review and monitor sales objectives for branded products.
- 1.3 Determine factors causing variations in sales figures for branded products.
- 1.4 Determine specific branded product needs with customer representatives.
- 1.5 Adjust sales plan for specific branded products to meet customer or market needs.
- 1.6 Set sales priorities to achieve business outcomes.
- 1.7 Communicate sales for products or services to sales and service staff.
2 Monitor sales.
- 2.1 Check sales reports for branded products according to business policy and procedures.
3 Develop strategies for promotion of branded products.
- 3.1 Develop commercial strategies for branded products consistent with budget, market share, performance against previous periods, sales strategies and marketing plans.
4 Ensure sales of branded product deliver business outcomes.
- 4.1 Analyse factors limiting the success of sales strategies for branded products.
- 4.2 Achieve sales objectives and targets in business and marketing plans.
- 4.3 Achieve business outcomes for products or services.
product or service
merchandising or sales strategy
sales
promotional strategies and their duration, cycle, territory coverage and product or service focus.
product brands
company brands
supplier brands
registered trade marks
intellectual property.
key performance indicators
strategic objectives
price
market and sales indicators
brand value
quality standards and criteria
performance benchmarks
milestones.
new or repeat contacts
external and internal contacts
customers with routine or special requests
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
demographics
economics
competition
social and cultural factors
political factors
legal factors
natural factors
technology.
full-time, part-time casual or contract staff
people with varying degrees of language and literacy
people from a range of cultural, social and ethnic backgrounds
people with a range of responsibilities and job descriptions.
public notification
electronic
verbal
annual reports
internal or external
statistical reports.
sale and supply of products and services
interaction with customers
approval processes
negotiating contracts and trading terms
promotional and marketing programs.
consultation with key stakeholders
expenditure budget
procurement process
approvals process
contractual arrangements
performance indicators.
merchandising or sales strategy
sales
promotional strategies and their duration, cycle, territory coverage and product or service focus.
product brands
company brands
supplier brands
registered trade marks
intellectual property.
key performance indicators
strategic objectives
price
market and sales indicators
brand value
quality standards and criteria
performance benchmarks
milestones.
new or repeat contacts
external and internal contacts
customers with routine or special requests
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
demographics
economics
competition
social and cultural factors
political factors
legal factors
natural factors
technology.
full-time, part-time casual or contract staff
people with varying degrees of language and literacy
people from a range of cultural, social and ethnic backgrounds
people with a range of responsibilities and job descriptions.
public notification
electronic
verbal
annual reports
internal or external
statistical reports.
sale and supply of products and services
interaction with customers
approval processes
negotiating contracts and trading terms
promotional and marketing programs.
consultation with key stakeholders
expenditure budget
procurement process
approvals process
contractual arrangements
performance indicators.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops sales objectives to achieve set business outcomes according to business policy
develops and monitors sales strategies for branded products in line with business policy and procedures
communicates sales objectives and strategies to colleagues
monitors and evaluates team sales performance and market requirements to maximise future sales
compiles and reports summary information on sales performance to relevant personnel when appropriate.
Context of and specific resources for assessment
Assessment must ensure access to:
a sales-oriented work environment
relevant sources of product information
relevant documentation, such as:
policy and procedures manuals
sales reports
a range of customers with different requirements
a sales team.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
customer feedback
written or verbal questioning to assess knowledge and understanding
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
Evidence of the following is essential:
develops sales objectives to achieve set business outcomes according to business policy
develops and monitors sales strategies for branded products in line with business policy and procedures
communicates sales objectives and strategies to colleagues
monitors and evaluates team sales performance and market requirements to maximise future sales
compiles and reports summary information on sales performance to relevant personnel when appropriate.
Context of and specific resources for assessment
Assessment must ensure access to:
a sales-oriented work environment
relevant sources of product information
relevant documentation, such as:
policy and procedures manuals
sales reports
a range of customers with different requirements
a sales team.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
customer feedback
written or verbal questioning to assess knowledge and understanding
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| N0773 | WRWPL403A | Maximise sales of branded products | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WD979 | SIRXPRO401 | Maximise sales of branded products and services | Unit of competency |
