Conceive, develop and realise innovative hairdressing concepts for media

Unit of competency Outline

Date retreived
21/07/2026 11:15 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Unit of competency

National Code
SHBHTLS005

State Code
AWY13

TGA Status
Deleted

DTWD Status
Deleted

Current Release Number
1.00

Current Release Date
31/03/2016

View on TGA

State Implementation and Classification

Approved Date

12/10/2016

Field of Education

110303 - Hairdressing

Original Release Date

12/10/2016

Nominal Hours

Description

This unit describes the performance outcomes, skills and knowledge required to develop hair design concepts based on promotional objectives and to plan and realise innovative hair designs for media presentation. Designs are promoted to both industry personnel and consumers.This unit applies to highly skilled senior hairdressers who have substantial experience across the industry and who work at a national or international level as freelance session stylists or creative or artistic directors for larger hairdressing organisations and product companies. They work with significant autonomy, have highly developed specialised technical, creative, conceptual and leadership skills and knowledge and are responsible for making a range of strategic design, operational and team decisions. They provide technical and creative leadership, training and support to colleagues and the industry at large.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Notes

Elements and Performance Criteria

1. Identify overall media objective and scope.

1.1.Clarify and agree on key objective of the promotional presentation in consultation with stakeholders.
1.2.Analyse broad factors influencing the hair concept and consult with stakeholders to determine overall approach.

2. Develop and present hair design concepts for media presentation.

2.1.Research and analyse emerging trends that may influence development of the hair design concept.
2.2.Use a range of creative thinking techniques to generate ideas for hair design concept.
2.3.Collaborate with appropriate experts about achieving desired hair design images based on presentation methods to be used.
2.4.Develop hair design concept that communicates key features of the product, service or design, ensuring originality and impact to set it apart from work of competitors.
2.5.Investigate intellectual property and copyright constraints for proposed use of the concept.
2.6.Present hair concept to relevant stakeholders encouraging feedback and offering clarification as required.

3. Plan and coordinate hair design preparations for the media production.

3.1.Estimate production timeline, workflow and budget for provision of creative hair design services.
3.2.Prepare an operational plan for providing services, identifying sequential activities and risk management strategies.
3.3.Appoint assistant staff and clarify team roles for providing hair design services.
3.4.Provide accurate information on operational plan to team to ensure timely and effective planning and implementation.
3.5.Implement, monitor and adjust operational plan throughout preparation for and realisation of hair designs.

4. Manage completion of hair designs during media productions.

4.1.Coordinate model preparations for realisation of hair designs.
4.2.Manage completion of hair designs, ensuring styling techniques and finishes are appropriate for optimised presentation according to media used.
4.3.Coordinate assistant staff, support individuals in their roles and ensure safe work practices.
4.4.Provide assistance and support to production team as needed, including using test shots of hair designs for shoot.
4.5.Monitor production requirements to ensure required purpose is met.
4.6.Coordinate removal, disposal and return of hairdressing resources.

5. Evaluate professional work.

5.1.Seek and use constructive criticism after media production to improve own performance.
5.2.Assess own work to evaluate satisfaction and degree to which it met event objectives.
5.3.Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes.

No information

Replaces

State Code	National Code	Title	Type
WG854	SIHHTLS805	Conceive, develop and realise innovative hairdressing concepts for media	Unit of competency

State Code	National Code	Title	Type
BAA8	SHB80116	Graduate Certificate In Hairdressing Creative Leadership	Qualification