Unit of competency Outline
Date retreived
23/07/2026 11:36 AM AWST
23/07/2026 11:36 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Represent and promote the organisation
Represent and promote the organisation
Unit of competency
National Code
CSCORG502A
CSCORG502A
State Code
S5995
S5995
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
22/07/2014
Field of Education
080509 - Public Relations
Original Release Date
22/07/2014
Nominal Hours
40
Description
This unit of competency describes the outcomes required to use a broad range of communication techniques to provide information and enhance the public image of the organisation with a range of professional networks outside the organisation. It includes representing the organisation, influencing others, liaising and negotiating to build and maintain networks.This is a generic management unit that has been designed to allow significant contextualisation according to the requirements of the organisation, management structures and candidates' work roles and responsibilities.
Notes
Elements and Performance Criteria
1Promote the organisation.
- 1.1 Use a range of strategies to promote a positive image of the organisation at every available opportunity.
- 1.2 Communicate issues, policies and practices effectively to a range of audiences in writing and orally.
- 1.3 Develop and distribute authoritative and specialist advice within the area of responsibility.
2Influence others.
- 2.1 Design interpersonal communication to meet the needs of the audience and the objectives of the presentation.
- 2.2 Convey points of view and information that contribute to consensus in a positive manner.
3Liaise and negotiate to achieve outcomes.
- 3.1 Negotiate effectively to achieve the determined objectives of the communication.
- 3.2 Use conflict-resolution techniques effectively to ensure positive outcomes for participants.
- 3.3 Identify and involve appropriate key people in achieving outcomes.
4Build and maintain networks.
- 4.1 Develop and maintain networks and work relationships to provide identifiable benefits to organisation, clients and self.
- 4.2 Identify and maintain contact with formal and informal networks to assist in achieving determined outcomes.
- 4.3 Apply appropriate time and effort in establishing and maintaining networks to ensure their effectiveness in meeting determined outcomes.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Range of strategies to promote the organisation may include:
attending or speaking at meetings, seminars and conferences
association membership
public and specially-targeted presentations
public promotions
providing tailored information
explaining mission, goals and objectives in ways suited to the diversity of the audience
consulting and advising
chairing meetings
briefings
interviews.
Range of audiences may include:
work team
suppliers
formal and informal groups
internal and external customers
government agencies
professional and occupational associations
project-specific consultative or reference groups
committees, such as advisory committees
lobby groups
local inter-agency groups
specific interest or support groups.
Negotiate effectively may include the use of:
assertiveness
collaboration
solution designing
confidence building
conflict reduction
stress management
mediation
empathising.
Key people may include:
officers from government organisations
ministerial advisers
community members
council members
industry representatives
members of professional associations
international associations.
Networks may include:
formal or informal networks
circulation lists
bulletin boards
virtual communities, such as e-networks
mailing lists.
Range of strategies to promote the organisation may include:
attending or speaking at meetings, seminars and conferences
association membership
public and specially-targeted presentations
public promotions
providing tailored information
explaining mission, goals and objectives in ways suited to the diversity of the audience
consulting and advising
chairing meetings
briefings
interviews.
Range of audiences may include:
work team
suppliers
formal and informal groups
internal and external customers
government agencies
professional and occupational associations
project-specific consultative or reference groups
committees, such as advisory committees
lobby groups
local inter-agency groups
specific interest or support groups.
Negotiate effectively may include the use of:
assertiveness
collaboration
solution designing
confidence building
conflict reduction
stress management
mediation
empathising.
Key people may include:
officers from government organisations
ministerial advisers
community members
council members
industry representatives
members of professional associations
international associations.
Networks may include:
formal or informal networks
circulation lists
bulletin boards
virtual communities, such as e-networks
mailing lists.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit can be assessed off the job, for example in a structured training program applying the context of the organisation and the work role. It will be more effectively and economically assessed through evidence provided in routine work practice and across a range of applications relevant to the industry, professional programs and services, the wider community and general management.
Assessment should include the opportunity to demonstrate evidence from work in the wider community. Evidence should be gathered over time in a range of contexts to ensure the candidate can achieve the unit outcome and apply the competency in different situations or environments.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
In addition to integrated demonstration of the elements and their related performance criteria, look for evidence that confirms:
the knowledge requirements of this unit
the skill requirements of this unit
application of employability skills as they relate to this unit
representing and promoting the organisation in a range of (two or more) contexts or occasions, over time.
Context of and specific resources for assessment
Valid assessment of this unit requires:
a workplace environment or one that closely resembles normal work practice and replicates the range of conditions likely to be encountered when representing and promoting the organisation, and building and maintaining networks, including coping with difficulties, irregularities and breakdowns in routine
copies of legislation, policies, procedures and guidelines relating to protocols for representing and promoting the organisation
access to appropriate learning and assessment support when required.
Method of assessment
Evidence must include observation and information generated in the workplace as well as observation of performance in routine work functions or, where this is not possible, in a simulated exercise.
The following assessment methods are suggested:
observation of performance in routine workplace activities within a range of agreed responsibilities and in various work locations
written and/or oral questioning to assess knowledge and understanding
completion of workplace documents and reports produced as part of routine work activities
third-party reports from experienced practitioners
completion of performance feedback from supervisors and colleagues
case studies
scenarios
simulations or role plays.
Guidance information for assessment
Assessment methods should reflect workplace demands, and any identified special needs of the candidate, including language and literacy implications and cultural factors that may affect responses to the questions.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge.
Overview of assessment
This unit can be assessed off the job, for example in a structured training program applying the context of the organisation and the work role. It will be more effectively and economically assessed through evidence provided in routine work practice and across a range of applications relevant to the industry, professional programs and services, the wider community and general management.
Assessment should include the opportunity to demonstrate evidence from work in the wider community. Evidence should be gathered over time in a range of contexts to ensure the candidate can achieve the unit outcome and apply the competency in different situations or environments.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
In addition to integrated demonstration of the elements and their related performance criteria, look for evidence that confirms:
the knowledge requirements of this unit
the skill requirements of this unit
application of employability skills as they relate to this unit
representing and promoting the organisation in a range of (two or more) contexts or occasions, over time.
Context of and specific resources for assessment
Valid assessment of this unit requires:
a workplace environment or one that closely resembles normal work practice and replicates the range of conditions likely to be encountered when representing and promoting the organisation, and building and maintaining networks, including coping with difficulties, irregularities and breakdowns in routine
copies of legislation, policies, procedures and guidelines relating to protocols for representing and promoting the organisation
access to appropriate learning and assessment support when required.
Method of assessment
Evidence must include observation and information generated in the workplace as well as observation of performance in routine work functions or, where this is not possible, in a simulated exercise.
The following assessment methods are suggested:
observation of performance in routine workplace activities within a range of agreed responsibilities and in various work locations
written and/or oral questioning to assess knowledge and understanding
completion of workplace documents and reports produced as part of routine work activities
third-party reports from experienced practitioners
completion of performance feedback from supervisors and colleagues
case studies
scenarios
simulations or role plays.
Guidance information for assessment
Assessment methods should reflect workplace demands, and any identified special needs of the candidate, including language and literacy implications and cultural factors that may affect responses to the questions.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUZ51 | CSCORG015 | Represent and promote the organisation | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| W996 | CSC50112 | Diploma of Correctional Administration | Qualification |