Unit of competency Outline

Date retreived
22/07/2026 9:47 AM AWST

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Develop merchandising plans for fashion products

Develop merchandising plans for fashion products

Unit of competency
National Code
LMTFD5013B
State Code
W7253
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
16/07/2011
State Implementation and Classification
Approved Date
24/10/2014
Field of Education
100505 - Fashion Design
Original Release Date
24/10/2014
Nominal Hours
40
Description
This unit covers the skills and knowledge to develop merchandising plans for fashion products.
Notes
Elements and Performance Criteria
1 Analyse merchandising opportunities
  • 1.1 Features of fashion design are analysed to identify promotional strengths.
  • 1.2 Target market is researched and buying patterns in relation to fashion design are identified.
  • 1.3 Distribution outlets for fashion designs and their product range, location, target market and merchandising activities are analysed.
  • 1.4 Current merchandising practices and trends are analysed for relevance to fashion product.
  • 1.5 Merchandising budget for fashion design is identified.
2 Establish merchandising objectives
  • 2.1 Client position and range of fashion products in marketplace are identified.
  • 2.2 Merchandising objectives and sales targets are established with client.
  • 2.3 Product pricing strategy and position in market are established.
  • 2.4 Distribution requirements of fashion design are established.
3 Determine in-store presentation of fashion design
  • 3.1 Store layout, display spaces and customer flow are analysed.
  • 3.2 Fixtures, fittings and mannequins are selected for display of fashion designs as appropriate to store and the design.
  • 3.3 Presentation visuals and arrangements are determined for optimal display of fashion design products.
  • 3.4 Folding and packaging requirements are determined.
  • 3.5 Information to assist sales staff in selling fashion designs is identified and prepared.
  • 3.6 Timing of release to store and customers is determined.
  • 3.7 Documentation of sales records is established to monitor effectiveness of merchandising activities.
  • 3.8 Pricing policies and procedures are identified.
4 Determine advertising and promotion of fashion design
  • 4.1 Promotional activities are selected to support sales of fashion design.
  • 4.2 Promotional and advertising materials appropriate to fashion design product and client marketing objectives are determined.
  • 4.3 Photography and visual representations are arranged as required.
  • 4.4 Responses to promotional and advertising activities are assessed for effectiveness.
  • 4.5 Marketing plan is presented to and discussed with client.
5 Develop and present merchandising plan
  • 5.1 A merchandising plan is developed which details presentation, promotional and advertising activities.
  • 5.2 Merchandising plan is assessed for effectiveness in meeting marketing objectives, timing and budget requirements.
  • 5.3 Merchandising plan is presented to and discussed with client.
  • 5.4 Client response is received and integrated into further proposals.
6 Document merchandising plan
  • 6.1 Merchandising plan is documented according to industry practices.
  • 6.2 Reports on merchandising opportunities and strategies are documented and presented to relevant persons in the workplace, as appropriate.
RANGE STATEMENT
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.
Legislative/regulatory requirements
All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.
Current merchandising practices may include:
point of sale tracking
instant communication of sales back to manufacturers
overnight replenishment
just in time systems
Presentation visuals and arrangements may include:
colour and theme arrangements
pricing, sizing, styles arrangements
total look or accessory arrangements
placement of stock on fixtures, fittings and mannequins
use of additional props
location within the store
signage
Pricing policies and procedures may include:
marking down of slow moving stock
soiled or damaged goods
goods close to use-by date
end of season stock
long-term and short-term
internal and external considerations
pricing policies
goods and services tax (GST) requirements
Promotional and advertising materials may include
brochures, fliers, posters
photos
labels, tickets
print, audio visual or electronic advertisements
Promotional activities may include:
gimmicks
point of sale incentives
special offers
price reductions
advertising
product branding activities
packaging features such as labelling
demonstrations
fashion parades
Industry practices may include:
formatting and structure
inclusion of pictures and presentation details
promotion of design features and benefits
reporting verbally or in writing
oral, written or visual communication
inclusion of merchandising objectives
inclusion of adequate detail
OHS practices
OHS practices must include hazard identification and control, risk assessment and implementation of risk reduction measures specific to the tasks described by this unit and may include:
manual handling techniques
standard operating procedures
personal protective equipment
safe materials handling
taking of rest breaks
ergonomic arrangement of workplaces
following marked walkways
safe storage of equipment
housekeeping
reporting accidents and incidents
other OHS practices relevant to the job and enterprise
The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for the Training Package.

Critical aspects of evidence
Demonstrates skills and knowledge to:
identify appropriate presentation, promotion and advertising for specific fashion design
address merchandising objectives
appeal to target market
coordinate options and activities to overall merchandising plan
document merchandising plan

Consistency in performance
Consistently applies skills and knowledge when:
organising work
completing tasks
identifying improvements
using workplace practices
using OHS practices
recording and reporting accidents and incidents
assessing operational readiness of equipment used and work processes
recognising and adapting to cultural differences in the workplace, including modes of behaviour and interactions
completing work systematically with attention to detail without damage to goods and equipment

Resource implications
Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Context for assessment
Assessment may occur on the job or in an appropriately simulated environment.

Interdependent assessment
This unit may be assessed independently or in combination with other relevant units.
Replaces
State Code National Code Title Type
W6546 LMTFD5013A Develop merchandising plans for fashion products Unit of competency
Replaced By
State Code National Code Title Type
BAW60 MSTFD5013 Develop merchandising plans for fashion products Unit of competency