Unit of competency Outline

Date retreived
22/07/2026 2:41 PM AWST

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Protect and use brands and business identity

Protect and use brands and business identity

Unit of competency
National Code
BSBIPR403
State Code
AUJ34
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
090999 - Law, N.e.c.
Original Release Date
15/09/2015
Nominal Hours
30
Description
This unit describes the skills and knowledge required to protect and use brands and other business identities as trademarks. It covers identifying the need for trademark protection, lodging a successful application, monitoring and protecting the trademark, and using the trademark commercially.It applies to individuals who are involved in work with marketable applications across a variety of work environments.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Identify the need for protection of brands and business identity
  • 1.1 Research what constitutes a registrable trademark in Australia
  • 1.2 Identify the legislative requirements governing trademark protection
  • 1.3 Identify other forms of trademark protection
  • 1.4 Identify existing or potential trademarks within organisation or scope
  • 1.5 Explore the benefits, costs and risks of trademark registration and other forms of trademark protection
  • 1.6 Make recommendations to develop and use trademarks with commercialisation potential
2 Identify and initiate application process for trademark protection
  • 2.1 Identify sources of information and advice regarding protection of brands and business identity
  • 2.2 Evaluate the role of intellectual property professionals in the trademark application process
  • 2.3 Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark
  • 2.4 Identify processes required for lodging a successful trademark application
  • 2.5 Identify process for international trademark registration
  • 2.6 Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable
3 Monitor the market and protect and use trademarks
  • 3.1 Identify and review organisational policies and procedures to protect and use the trademark correctly
  • 3.2 Identify and establish processes to use own and others’ trademarks for business growth
  • 3.3 Monitor the market for possible trademark infringements
  • 3.4 Pursue appropriate measures to protect trademarks against infringements, if required, using appropriate professional advice
  • 3.5 Ensure that procedures are followed to maintain the organisation’s trademarks including payment of renewal fees as required
  • 3.6 Ensure all employees are aware of the importance to the organisation of the protection and proper use of trademarks, and implement training if required
  • 3.7 Identify and review organisational policies and procedures to prevent infringement of others’ trademarks
No information
No information
Replaces
State Code National Code Title Type
D2783 BSBIPR403A Protect and use brands and business identity Unit of competency
Replaced By
State Code National Code Title Type
OCF81 BSBLEG525 Apply legal principles in intellectual property law matters Unit of competency