Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Specifications may refer to:
budget
location
materials
media
quantity
scope of work
site
size
target group
timeframes
Design brief may be:
written
diagrammatic
visual
verbal
Parameters or constraints may refer to:
budgeting and financing arrangements
cost of production
legislative and regulatory requirements
outlets
number of items
purpose of item
timeframes
Information pertinent to design brief may be about:
current trends in the application of materials, techniques, tools and equipment
design standards
health and safety
industry standards
legal, contractual, ethical and copyright considerations
material characteristics and capabilities
new technology and innovation
stylistic considerations
Concepts for work would usually be in written format and may include:
computer generated text or diagrams, for example MS Word PowerPoint presentation
diagrams
drawings
photographs or digital images
text
video
Agreement on the concept may involve:
development of an artist statement
discussion with client
discussion with other specialists (e.g. technical or production)
formal contract for the work
negotiation
Support services may involve:
agencies
digital services
engineers
fabricators, for example for models, props, sets
hire studios and/or equipment
other specialists, for example make-up, stylists
production facilities
work assistants
Documentation may include:
charts/diagrams
CD
data sheets with notes
drawings/sketches
illustrations
material samples
photographs or digital images
slides
specifications for fabricators
storyboard and text
video or DVD
written rational or description

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
effective response to the requirements of at least two design briefs, including interpretation, concept development, communication and production planning
knowledge of copyright, moral rights and intellectual property issues and legislation relevant to the ways design concepts are developed and presented.
Context of and specific resources for assessment
Assessment must ensure:
access to the materials resources and equipment needed to interpret design brief, source information pertinent to design brief and to respond to design brief within its parameters
interaction with others to reflect the communication and collaboration aspects of this unit.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
evaluation of design documentation and completed work undertaken by the candidate
oral or written questioning to assess knowledge of typical parameters and constraints for work in a given context, including practical production issues
evaluation of presentation made by the candidate to present concepts and to articulate the creative and other processes that lead to the development of final design concept.
Guidance information for assessment
The design process does not occur in isolation. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.