Unit of competency Outline

Date retreived
22/07/2026 4:02 AM AWST

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Analyse performance of social media and online business tools

Analyse performance of social media and online business tools

Unit of competency
National Code
SIRXOSM004
State Code
OBG12
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
12/09/2019
View on TGA
State Implementation and Classification
Approved Date
27/11/2019
Field of Education
080505 - Marketing
Original Release Date
27/11/2019
Nominal Hours
45
Description
This unit describes the performance outcomes, skills and knowledge required to use analytics tools to collect and analyse data on the performance of an organisation’s social media and online presence. It requires the ability to evaluate and present reports on the effectiveness of tools in engaging customers.It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and small business owner operators.This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify analytics tools and functions.
  • 1.1. Obtain information on inbuilt analytics tools provided by social media and online platforms.
  • 1.2. Search and identify external providers of analytics tools.
  • 1.3. Identify types of available data and functions to assist with analysis.
  • 1.4. Determine how specific data can be used to measure and improve customer engagement.
2. Collect and analyse data.
  • 2.1. Determine data analysis needs, select analytics tools and collect and store relevant data according to organisational privacy procedures.
  • 2.2. Filter, assess quality of data and clean data to ensure relevance to analysis.
  • 2.3. Identify trends in quantitative performance through statistical analysis.
  • 2.4. Evaluate qualitative information to identify patterns.
  • 2.5. Monitor performance of social media and online presence regularly to ensure ongoing effectiveness.
3. Evaluate performance.
  • 3.1. Assess quantitative and qualitative information against organisational objectives for use of social media and online platforms.
  • 3.2. Determine success of online presence in engaging customers for general and targeted purposes.
  • 3.3. Create and present reports on data analysis and evaluation, and include recommendations for future improvements.
  • 3.4. Generate reports that protect sensitive information provided by customers.
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