Unit of competency Outline

Date retreived
22/07/2026 7:37 AM AWST

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Obtain and manage sponsorship

Obtain and manage sponsorship

Unit of competency
National Code
SITXMPR015
State Code
ODZ96
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
10/06/2022
View on TGA
State Implementation and Classification
Approved Date
18/10/2022
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
18/10/2022
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to obtain and manage sponsorship for a business activity, product, service or event. It requires the ability to determine sponsorship requirements, source and negotiate with potential sponsors and manage sponsorship arrangements.The unit applies to any tourism, travel, hospitality or event sector where sponsorship is sought to support business or community activities. Sponsorship may relate to a one-off activity, such as an event, or to ongoing operations, such as sponsorship of a particular service.It applies to senior coordinators and managers who operate independently, have responsibility for others and are responsible for making a range of financial and operational decisions. They may work under the overall guidance of event organising committees.The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine sponsorship requirements and opportunities.
  • 1.1. Identify sponsorship requirements in consultation with colleagues.
  • 1.2. Develop targets for sponsorship based on financial parameters of activity.
  • 1.3. Identify items, activities or projects to be sponsored to meet organisational needs.
  • 1.4. Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches.
2. Source sponsorship.
  • 2.1. Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.
  • 2.2. Distribute and present sponsorship materials according to agreed targets.
  • 2.3. Undertake follow up promotion and negotiation with potential sponsors.
  • 2.4. Discuss and negotiate additional opportunities with sponsor.
  • 2.5. Make written sponsor contracts or agreements to include full details of commitments made by both parties.
3. Service sponsors.
  • 3.1. Brief colleagues on details of sponsorship arrangements.
  • 3.2. Organise activities according to sponsorship agreement, ensuring all agreements are honoured.
  • 3.3. Monitor and evaluate activities and make required adjustments.
  • 3.4. Provide and request feedback from sponsor.
  • 3.5. Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.
  • 3.6. Maintain and distribute accurate and current sponsorship documentation throughout the process.
  • 3.7. Liaise and follow-up with sponsor to initiate future cooperative approaches.
No information
No information
Replaces
State Code National Code Title Type
AWQ18 SITXMPR006 Obtain and manage sponsorship Unit of competency