Unit of competency Outline

Date retreived
22/07/2026 2:41 PM AWST

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Manage the promotion of creative acts

Manage the promotion of creative acts

Unit of competency
National Code
CUAMKG511
State Code
ODG37
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/04/2021
View on TGA
State Implementation and Classification
Approved Date
26/11/2021
Field of Education
080505 - Marketing
Original Release Date
26/11/2021
Nominal Hours
35
Description
This unit describes the skills and knowledge required to apply high level communication skills to promote creative artists or groups.The unit applies to individuals who develop and maintain an extensive network of industry and media contacts, such as promoters, artist managers or self-employed artists.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop promotional plan
  • 1.1 Match style of artists and creative acts to potential target markets in collaboration with required personnel
  • 1.2 Analyse promotional viability of artists, and identify risks and strengths
  • 1.3 Identify ideas for different promotional activities
  • 1.4 Determine copyright and intellectual property requirements
  • 1.5 Identify and evaluate media outlets based on ability to promote artists and creative acts
  • 1.6 Develop and document plan and budget for promotion in discussion with required personnel
2. Promote creative acts
  • 2.1 Design and develop promotional activities and materials that reflect images of artists and meet target market needs
  • 2.2 Investigate response of target markets to promotion activities and materials using methods of testing and sampling
  • 2.3 Raise artists’ profiles using distribution of promotional material
  • 2.4 Create publicity opportunities and record them for future use
3. Develop promotional networks
  • 3.1 Review industry sources of information and identify promotional opportunities
  • 3.2 Create strategic relationships with different industry contacts
  • 3.3 Develop and implement techniques to manage response of media stakeholders and organisations
4. Review promotional plan
  • 4.1 Assess outcomes of promotional plan according to intended purpose and requirements
  • 4.2 Evaluate benefits of promotional activities using analysis of cost and timelines
  • 4.3 Revise promotional plan in consultation with required personnel as required
No information
No information
Replaces
State Code National Code Title Type
AWI38 CUAMKG501 Manage the promotion of creative acts Unit of competency