Unit of competency Outline

Date retreived
23/07/2026 4:40 AM AWST

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Manage the promotion of creative acts

Manage the promotion of creative acts

Unit of competency
National Code
CUAMKG501
State Code
AWI38
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
080505 - Marketing
Original Release Date
21/07/2016
Nominal Hours
35
Description
This unit describes the skills and knowledge required to apply high level communication skills to promote creative artists or groups.It applies to individuals who develop and maintain an extensive network of industry and media contacts, such as are promoters, artist managers or self-employed artists.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop a promotional plan
  • 1.1 Match style of artists and creative acts to potential target markets, in collaboration with relevant people
  • 1.2 Analyse the promotional viability of artists, and identify risks and strengths
  • 1.3 Identify a range of activities that could be used for promotions
  • 1.4 Investigate the potential of media outlets for promoting artists and creative acts
  • 1.5 Develop and document a plan and budget for promotion in discussion with relevant people
2. Promote creative acts
  • 2.1 Design and develop promotional activities and materials that reflect artists’ image and meet target market needs
  • 2.2 Use methods of testing and sampling to determine the response of target markets to promotional activities and materials
  • 2.3 Distribute promotional material to raise the profile of artists
  • 2.4 Create publicity opportunities and record them for future use
3. Develop promotional networks
  • 3.1 Monitor industry sources of information for promotional opportunities
  • 3.2 Cultivate and maintain strategic relationships with a broad range of industry contacts
  • 3.3 Develop and implement techniques to deal effectively with the media
4. Review promotional plan
  • 4.1 Assess the effectiveness of promotional plan
  • 4.2 Analyse costs and timelines to evaluate benefits of promotional activities
  • 4.3 Revise promotional plan as required in consultation with relevant people
No information
No information
Replaces
State Code National Code Title Type
D2906 CUSMKG501A Manage the promotion of creative acts Unit of competency
Replaced By
State Code National Code Title Type
ODG37 CUAMKG511 Manage the promotion of creative acts Unit of competency