Unit of competency Outline

Date retreived
23/07/2026 2:13 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Represent council's role and value in the community

Represent council's role and value in the community

Unit of competency
National Code
LGACORE603B
State Code
C1203
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
2.00
Current Release Date
11/09/2012
State Implementation and Classification
Approved Date
07/10/2014
Field of Education
080505 - Marketing
Original Release Date
07/10/2014
Nominal Hours
50
Description
This unit covers relationship building and communication with stakeholders in an effort to promote the value of council to the community. The need for staff to represent the value of council to the community and stakeholders through relationships that are mutually beneficial to all parties is recognised.
Notes
Elements and Performance Criteria
1. Build and maintain internal and external networks
  • 1.1 Formal and informal networks are established and utilised as communication channels in accordance with council plans and policies.
  • 1.2 Relationships with stakeholders are formed to provide identifiable benefits to council and the community.
  • 1.3 Opportunities to share resources and expertise with stakeholders are identified and utilised.
2. Represent the council and advocate its mission, strategies and activities
  • 2.1 Council's message is communicated accurately and in a clear, considerate and confident manner, addressing stakeholders' concerns and ensuring their understanding.
  • 2.2 Council's representation is promoted and sought on external bodies that impact on its efficiency and effectiveness.
  • 2.3 Opportunities to promote the council through media and within the community are utilised in a positive and constructive manner.
  • 2.4 Credible and effective relations with other levels of government are developed and maintained.
3. Identify and build rapport with stakeholders
  • 3.1 Individuals and groups within the community who have an interest in the operation and outcomes of council are identified.
  • 3.2 Interactions with stakeholders are conducted in a manner that safeguards the interests of all concerned.
  • 3.3 Stakeholders are consulted on matters of common interest with the view to obtaining support for council goals and objectives.
  • 3.4 Relationships are developed with stakeholders that provide identifiable benefits to council and the community through shared expertise and resources.
4. Provide advice to stakeholders
  • 4.1 Advice is given in accordance with relevant council policies, needs and legislative responsibilities.
  • 4.2 Advice is provided promptly and in the context of council's policies and interests.
  • 4.3 Confidentiality requirements are adhered to.
  • 4.4 Responses to requests for information are prepared promptly and accurately.
5. Liaise and coordinate with other organisations and councils
  • 5.1 Liaison and coordination with other organisations and councils are undertaken in areas of common interest to optimise resource usage and mutual benefits and to eliminate duplication of effort.
  • 5.2 Feedback from other organisations, councils and personnel is obtained and used as an aid to improving the effectiveness and efficiency of council.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Network channels may include:
community groups
government officials, ministers and advisers
local government associations
small and medium-sized businesses
Stakeholders may include:
municipality and its constituents
new and potential community groups
small business associations
local government associations
retail groups
environmental associations
Personnel may include:
legal advisers
marketing and promotions personnel
Overview of assessment requirements
A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.
Critical aspects of evidence to be considered
This unit requires active representation of council's mission and services, which includes the demonstrated ability to:
communicate council plans, objectives and activities clearly, accurately and positively
promote council interests consistently to internal and external clients and stakeholders.
Context of assessment
May be undertaken on the job or in a simulated work environment.
Method of assessment
The following assessment methods are suggested:
observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies
written and/or oral questioning to assess knowledge and understanding
completion of workplace documentation
third-party reports from experienced practitioners
completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor.
Evidence required for demonstration of consistent performance
Consistent evidence across a range of networking, promotional and marketing activities and practices.
Resource implications
Access to a workplace or simulated case study that provides the following resources:
real or simulated consultation process with council stakeholders
materials on networking processes, marketing and promotion.
Replaces
State Code National Code Title Type
C3816 LGACORE603A Promote council's mission and services Unit of competency
Replaced By
State Code National Code Title Type
ODA21 LGACOR005 Represent council in the community Unit of competency