Unit of competency Outline

Date retreived
23/07/2026 2:16 AM AWST

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Establish, negotiate and refine a design brief

Establish, negotiate and refine a design brief

Unit of competency
National Code
BSBDES502A
State Code
D0668
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/04/2008
State Implementation and Classification
Approved Date
30/09/2014
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
30/09/2014
Nominal Hours
65
Description
This unit describes the performance outcomes, skills and knowledge required to work pro actively with a client or commissioning organisation to develop and negotiate a design brief.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Establish design requirements
  • 1.1. Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client
  • 1.2. Identify and source information and references relevant to the design project
  • 1.3. Undertake critical analysis of sources and extract key information to inform the design project
  • 1.4. Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project
  • 1.5. Pro-actively seek, review and act upon information needed to inform constructive communication with client
  • 1.6. Build trust and respect between self and client through effective use of communication skills and demonstration of professional integrity
2. Develop and refine design brief
  • 2.1. Develop concepts and ideas for inclusion in design brief that take account of overall objectives and parameters
  • 2.2. Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs
  • 2.3. Present ideas in an appropriate format/medium and seek feedback from key stakeholders
  • 2.4. Use effective communication techniques to generate discussion, debate and critical analysis
  • 2.5. Re-evaluate and refine options based on own analysis and discourse with others
  • 2.6. Establish and agree on final nature and scope of design brief with client and accurately document details
3. Negotiate terms and conditions
  • 3.1. Negotiate and agree terms and conditions of the brief in accordance with relevant organisational and professional standards
  • 3.2. Clarify, agree and document roles and responsibilities of those involved in the project
  • 3.3. Confirm agreements in writing in accordance with organisational requirements
  • 3.4. Identify the need for and seek specialist advice in developing, formal agreements or contracts where appropriate
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant stakeholders in addition to the client may include:
authorities such as local council for outdoor event design
creative specialists
other designers
others involved in the project
production teams
technical specialists
venue managers
Information and references relevant to the design project may include:
environment
financial information
legislative and regulatory requirements
music and/or film/video
oral history
organisational information
photographs and other artworks
project team members
promotional material
technical reports/data
texts and other written references
work of other designers/artists
Critical analysis may involve:
considering how ideas may be adapted
considering how ideas may be challenged
drawing links between references and potential designs
evaluating work of other designers
making judgements about potential ideas in relation to the budget and available resources
making judgements about relevance of information and ideas
Overall objectives and parameters may relate to:
audience
availability of materials, tools, equipment and human resources
budget constraints
conflicting competing demands
environmental sustainability
organisational vision
presentation venue/context
sponsorship
timeframe
triple bottom line (people, planet, profit)
Appropriate format/medium for presentation of ideas may include:
checklists
digital presentation
drawings
electronic presentations
graphic formats
models
paintings
photographs
plans
prototypes
verbal description/oral presentation
video
visual diagrams
Terms and conditions may relate to:
conceptual parameters
contracts
deliverables
legal and financial issues such as processes to be used
ownership and copyright
reporting
technical requirements
time lines
Organisational and professional standards may include:
industry-accepted fee schedules
industry standards for written agreements
requirements for written agreements
Organisational requirements for confirming agreements may include:
approval and ongoing communication processes
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
practical demonstration of skills through the development and finalisation of at least two design briefs for a specific industry purpose
effective collaboration and communication skills to work with others to develop and refine a design brief
knowledge of the design process within the specific industry context/design discipline.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate equipment and media to communicate and present ideas and concepts
access to sources of information relevant to the industry context
interaction with and involvement of others to reflect the collaborative nature of the work, and the communication and negotiation skills required.
Method of assessment
A range of assessment methods should be used t assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
evaluation of a design brief in which the candidate has played a significant development role
evaluation of reports prepared by the candidate detailing the processes undertaken for establishing and refining the design brief, including challenges faced and lessons learned for the future
observation of discussions and negotiations with client and other stakeholders
oral or written questioning to assess knowledge of the process and issues surrounding legislation, industry context, sources of information
evaluation of candidate response to different scenarios to assess ability to adapt approach to different client requirements and contexts.
Guidance information for assessment
The design process does not occur in isolation. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
any specialised design unit.
Replaced By
State Code National Code Title Type
AUM32 BSBDES502 Establish, negotiate and refine a design brief Unit of competency
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