Unit of competency Outline

Date retreived
22/07/2026 4:20 AM AWST

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Represent and promote the organisation

Represent and promote the organisation

Unit of competency
National Code
PSPWPI604B
State Code
C8342
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
3.00
Current Release Date
01/11/2012
View on TGA
State Implementation and Classification
Approved Date
08/07/2014
Field of Education
080509 - Public Relations
Original Release Date
08/07/2014
Nominal Hours
50
Description
This unit covers the competency to represent and promote the organisation in different settings by using a range of communication strategies to achieve desired outcomes. It includes representing the organisation, using communication strategies to achieve desired outcomes and building and maintaining networks and relationships.In practice, representing and promoting the organisation may overlap with other generalist or specialist public sector work activities such as acting ethically, complying with legislation, applying government systems, managing change, managing diversity, persuading and influencing opinion.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Represent the organisation
  • 1.1 A professional image of the organisation is promoted in accordance with the organisation's policy and procedures.
  • 1.2 Information on issues, policies and practices is adapted for different audiences in terms of its range, depth and form of presentation, and is communicated orally and in writing.
  • 1.3 Advice is developed and provided within the area of responsibility in accordance with organisational policy and procedures.
  • 1.4 Feedback is obtained on clients' levels of understanding and additional information or explanation is used to clarify issues if required.
2. Use communication strategies to achievedesired outcomes
  • 2.1 Communication strategies are tailored to the audience and the context.
  • 2.2 Communication strategies and content are adjusted in response to feedback from clients.
  • 2.3 When additional personnel are needed to assist with a strategy, they are briefed on the expected outcomes and their role/responsibilities in achieving them.
  • 2.4 Clients are advised of processes and timelines for receiving information when issues are referred to others for interpretation/advice on complex matters.
3. Build and maintain networks and relationships
  • 3.1 Time is allocated to establish and maintain networks and work relationships.
  • 3.2 Information, key people and networks are identified and accessed to assist in achieving work outcomes.
  • 3.3 Communication channels are established/maintained and information and ideas are exchanged to provide benefits for clients and the organisation.
The Range Statement provides information about the context in which the unit of competency is carried out. The variables cater for differences between States and Territories and the Commonwealth, and between organisations and workplaces. They allow for different work requirements, work practices and knowledge. The Range Statement also provides a focus for assessment. It relates to the unit as a whole. Text in bold italics in the Performance Criteria is explained here.
Groups to which the organisation is promoted may include:
formal and informal gatherings
internal and external clients
professional networks
managers
political groups
Communication strategies may include:
presentations
promotions
marketing
answering and conveying descriptions, explanations and instructions
consulting and advising
structured interviewing
discussions
negotiating
conflict resolution
chairing and/or participating in meetings
briefings
counselling
advocacy
Networks include:
formal and informal information groups which are directly related to work activities or make a valuable contribution to effective performance
Desired outcomes may include:
improved compliance with legislation
greater awareness of occupational health and safety and/or injury management and/or workers compensation and/or workplace relations issues
improved networks
enhanced information sources
improved image of the organisation
promotion and marketing of the services provided by the organisation
The Evidence Guide specifies the evidence required to demonstrate achievement in the unit of competency as a whole. It must be read in conjunction with the Unit descriptor, Performance Criteria, the Range Statement and the Assessment Guidelines for the Public Sector Training Package.
Units to be assessed together
Pre-requisite units that must be achieved prior to this unit:Nil
Co-requisite units that must be assessed with this unit:Nil
Co-assessed units that may be assessed with this unit to increase the efficiency and realism of the assessment process include, but are not limited to:
PSPETHC601B Maintain and enhance confidence in public service
PSPGOV601B Apply government systems
PSPGOV602B Establish and maintain strategic networks
PSPGOV604A Foster leadership and innovation
PSPGOV605A Persuade and influence opinion
PSPLEGN601B Manage compliance with legislation in the public sector
PSPMNGT605B Manage diversity
PSPMNGT613A Develop partnering arrangements
PSPWPI601B Improve compliance through industry partnerships
Overview of evidence requirements
In addition to integrated demonstration of the elements and their related performance criteria, look for evidence that confirms:
the knowledge requirements of this unit
the skill requirements of this unit
application of the Employability Skills as they relate to this unit (see Employability Summaries in Qualifications Framework)
representation and promotion of the organisation in a range of (3 or more) contexts (or occasions, over time)
Resources required to carry out assessment
These resources include:
legislation, policy, procedures and protocols relating to the public sector, the organisation and workplace legislative compliance
case studies and workplace scenarios to capture the range of situations likely to be encountered when representing and promoting the organisation
Where and how to assess evidence
Valid assessment of this unit requires:
a workplace environment or one that closely resembles normal work practice and replicates the range of conditions likely to be encountered when representing and promoting the organisation, including coping with difficulties, irregularities and breakdowns in routine
representation and promotion of the organisation in a range of (3 or more) contexts (or occasions, over time)
Assessment methods should reflect workplace demands, such as literacy, and the needs of particular groups, such as:
people with disabilities
people from culturally and linguistically diverse backgrounds
Aboriginal and Torres Strait Islander people
women
young people
older people
people in rural and remote locations
Assessment methods suitable for valid and reliable assessment of this competency may include, but are not limited to, a combination of 2 or more of:
case studies
demonstration
observation
portfolios
questioning
scenarios
simulation or role plays
authenticated evidence from the workplace and/or training courses
For consistency of assessment
Evidence must be gathered over time in a range of contexts to ensure the person can achieve the unit outcome and apply the competency in different situations or environments
Replaces
State Code National Code Title Type
AYK31 PSPWPI604A Represent and promote the organisation Unit of competency
Replaced By
State Code National Code Title Type
AWS63 PSPWPI007 Represent and promote the organisation Unit of competency