Unit of competency Outline

Date retreived
22/07/2026 5:03 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Coordinate production of brochures and marketing materials

Coordinate production of brochures and marketing materials

Unit of competency
National Code
SITXMPR001A
State Code
S6725
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
29/10/2010
View on TGA
State Implementation and Classification
Approved Date
08/03/2012
Field of Education
080505 - Marketing
Original Release Date
08/03/2012
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to coordinate the development of brochures and other marketing materials. It requires the ability to source information to be included; obtain production quotations; develop or outsource copy; and design, check and approve final content.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Plan the production of brochures and marketing materials.
  • 1.1 Plan for the production of brochures and marketing materials according to organisation objectives, marketing focus and other issues that impact on the production process.
  • 1.2 Consider factors in the planning of brochures.
  • 1.3 Create detailed action plans for the production process, including timelines, responsibilities and budget.
2 Produce information for inclusion.
  • 2.1 Produce or obtain from the appropriate source accurate and complete information for inclusion.
  • 2.2 Present information in a clear and easily understood format.
  • 2.3 Present information in a culturally appropriate way.
3 Obtain quotations for artwork and printing as appropriate.
  • 3.1 Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
  • 3.2 Obtain comprehensive quotations with full details of potential variations to cost and conditions that may apply.
4 Develop final copy for brochures and marketing materials.
  • 4.1 Develop copy using basic creative writing techniques or outsource to sell the products presented.
  • 4.2 Produce copy that provides accurate practical and operational details.
  • 4.3 Present all costs accurately with notes about conditions that may apply.
  • 4.4 Present general conditions clearly and accurately according to organisation policy.
  • 4.5 Check all copy for accuracy prior to submission to internal or external art house or printers.
5 Coordinate the print production of brochures and marketing materials.
  • 5.1 Liaise with production house or responsible staff members in a manner that permits accurate monitoring of production schedule.
  • 5.2 Check and correct all production work as required.
  • 5.3 Re-check and gain approval of appropriate authority only when totally accurate.
  • 5.4 Approve artwork according to organisation guidelines prior to commencement of printing.
  • 5.5 Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Brochures and marketing materials may include:
product brochures
destinational guides
promotional flyers and leaflets
conference programs and registration forms
event prospectus
display materials
product support manuals
advertising materials
direct mail pieces
invitations.


Factors that must be considered in the planning of brochures are:
objectives of the material
market for which material is required
review of competitive materials
style and size of material
accessibility issues, such as the need to provide materials in alternative formats
time parameters
available budget
in-house production capabilities
internal and external distribution considerations
availability of required information
legal requirements or restrictions.


Information for inclusion may be:
supplier information
photos
maps
tariff details
special offers or incentives
advertisements
sponsor messages
logos.


Accurate and complete specifications must include:
size
number of colours
type of paper
number of photographs
layout and style of text
total number required
conditions of contract
production and delivery deadlines.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
coordination of all elements of development and production process for brochures and marketing material
ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors
knowledge and understanding of current production processes and terminology and copyright restrictions
production of brochures and marketing materials within typical workplace time constraints that meet determined deadlines.


Context of and specific resources for assessment
Assessment must ensure:
that the candidate has accessed a fully equipped office environment using appropriate computers, printers, communication technology, information and software programs to facilitate the processes involved in coordinating the production of brochures and marketing materials
access to an operation for which brochures and marketing materials would be developed, or access to comprehensive and sufficient information about that operation to allow the candidate to fully coordinate the production of actual brochures and marketing materials to meet a specified market need for a commercially realistic operation
access to technology and materials for the production of brochures and marketing materials
interaction with suppliers such as graphic designers, print production organisations and copywriters.


Methods of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials. The following examples are appropriate for this unit:
evaluation of brochures or other marketing materials produced by the candidate
written and oral questioning or interview to test knowledge of brochure coordination and production processes, copyright laws and clearance procedures
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITXMGT006A Establish and conduct business relationships
SITXMPR004A Coordinate marketing activities.


Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
State Code National Code Title Type
C4681 THTSMA01B Coordinate the production of brochures and marketing materials Unit of competency
Replaced By
State Code National Code Title Type
WF805 SITXMPR401 Coordinate production of brochures and marketing materials Unit of competency