Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Productions may include:
advertisements/commercials
animation
children's television
corporate and training films and videos
digital media productions
documentaries
educational sequences
feature films and videos
film adaptations
games
live events and performances
short films and videos
television comedy, such as situation comedy
television miniseries
television series and serials.
Clients may include:
commercial service or product provider
screen and media personnel, including:
commercial producer
script producer
script editor
creative producer
creative director
executive producer
executive director
director
documentary producer.
Developing ideas and concepts may require:
gathering information from a variety of sources, including literary, film, television or digital media models
generating, exploring and recording a range of ideas for the design of stories
incorporating a range of narrative elements, e.g.:
visual drama
narrative pace
appropriate disruption of narrative
changes of visual narrative
music and sound effects
gestures
non-verbal communication
physicality
objects and icons conveying information
using resources for developing ideas and concepts, such as:
inspiration
imagination
life experience
actual events and facts
existing narrative material
other media
travel
observation
different experiences
using techniques for developing ideas and concepts, such as:
brainstorming
exercises
asking questions
role-playing
making analogies
looking at the subject from different viewpoints
innovation
Genre may include:
film, e.g.:
thriller
horror
road movie
romance
science fiction
action
western
comedy
film-noir
crime
historical
cinéma vérité
documentary
television, e.g.:
police series
prison series
comedy
historical series
family series
documentary.
Elements of narrative may include:
character
conflict
elements that establish genre in the script, including:
premise
story
narrative structure
causality
turning points
story development
story set-ups in opening sequence
genre
plot and story
setting
structure
theme.
Visual and aural narrative components may include:
convergence of image, music and text
gestures and non-verbal communication
metaphors, objects, icons and visual meaning
music and sound effects
musicality:
rhythm
beat
accent
physicality
signs and meanings
visual characterisation
visual forms of storytelling.
Components of script development may include:
development of client brief with negotiation
development of digital concepts outline, treatment and storyline
drafting process
pitching the script and feedback
product design
product hooks
scene breakdown
story conferencing and feedback
synopsis
treatment.
Synopsis may include:
analysis of:
structure and elements
opening scenes
film elements - light, sound, film culture and story
approach
characters
style
theme.
Treatment and scene breakdown may include:
analysis of appropriate approach for documentary, which may include cinéma vérité, docu-drama, direct address, interview or alternative approach
best practice for television series:
background and potential motivations of central characters
exposure of major characters
storylines around motivation, behaviour patterns and attitudes
dramatic events consistent with character and structure of potential series
concepts, themes, closing scenes and story hooks for series or serial
dialogue and character in genre and format
formats for television, such as episode capsules, pilots and soap operas
map of script development
narrative and structure
plot and subplot outlines, opening plan, character survey and storylines for feature
scene sequences and characters
story hooks
visual and aural narrative.
Relevant personnel may include:
broadcasters
clients
digital media technical staff
directors
funding bodies
performers
producers
script editors
storyliners
writers
other technical/specialist staff.
Story conferencing may include:
discussion of:
storylines
structure
elements
feedback from production team.
Pitch presentation may include:
image and product design
story or product hooks
storylines.

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to write narrative outlines for media productions
ability to gather ideas and concepts using a range of techniques
ability to apply effective narrative and structural techniques and appropriate formats to given storylines and treatments
ability to prepare production material for a story conference or pitch presentation
ability to apply effective interpersonal communication techniques.

Context of and specific resources for assessment
Assessment must ensure:
access to a computer and the internet
access to a range of resources as listed in the range statement for the development of ideas and concepts
access to appropriate learning and assessment support when required
use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of storylines and treatments developed by the candidate and their quality in terms of addressing production or client requirements
written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit.

Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBCRT501A Originate and develop concepts
CUFWRT601A Write scripts
CUFWRT602A Edit scripts.