Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Promotional and marketing programs may include:
manufacturer product or service campaigns
loyalty programs
catalogue offers
vouchers
seasonal campaigns
events
new lines
new store
sales discounts
special displays.
Relevant sources of information may include:
work procedures and internal manuals
enterprise operating procedures and instructions
written instructions such as data exchange, emails.
other staff and supervisors.
Relevant supervisory personnel may include:
team leader
department manager
manager.
Customers may include:
new and existing customers
internal or external customers
people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.
Business policy and procedures may include:
operating procedures and instructions
legislation and regulations
quality assurance systems procedures and policies
supplier instructions
safety instructions.
Campaign-related marketing materials may include:
advertising materials
display stands
flyers
gift merchandise and promotional materials
staff uniforms, badges and hats
customer loyalty cards
vouchers and discount vouchers.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
accurate monitoring and confirmation of upcoming and ongoing store promotional and advertising programs
consistent confirmation of own role and responsibilities to support marketing and promotional programs
ability to accurately determine details of advertising and promotional programs
accurate and clear communication of advertising and promotional program details to answer identified external and internal queries
timely provision of merchandising and support resources to nominated personnel implementing advertising and promotional programs.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated work environment
relevant documentation, such as:
store policy and procedures manuals
campaign details
campaign marketing materials.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of the candidate in the workplace
third-party reports from a supervisor
customer feedback
role play
written or verbal questioning to assess knowledge and understanding
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.