Unit of competency Outline

Date retreived
22/07/2026 6:59 AM AWST

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Research and analyse tourism data

Research and analyse tourism data

Unit of competency
National Code
SITTPPD007
State Code
AWR06
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
03/03/2016
View on TGA
State Implementation and Classification
Approved Date
12/07/2016
Field of Education
080701 - Tourism
Original Release Date
12/07/2016
Nominal Hours
100
Description
This unit describes the performance outcomes, skills and knowledge required to conduct tourism research. It requires the ability to identify research needs, conduct research, interpret the data, and apply the results.The unit applies to all industry sectors, and to individuals who have senior operational or management roles. Research may be primary or secondary and conducted to inform a range of activities and planning processes. It may be required to assist with customer service, planning and product development, or sales and marketing.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify research needs.
  • 1.1.Identify research needs based on organisational or situational analysis.
  • 1.2.Develop and define research objectives in consultation with relevant colleagues and authorities.
2. Conduct research.
  • 2.1.Select research and data collection methods according to objectives and available resources.
  • 2.2.Evaluate the need for specialist assistance and obtain as required.
  • 2.3.Identify and use appropriate information sources and technology to assist in the research process.
  • 2.4.Conduct research within agreed timeframes and methodologies.
  • 2.5.Identify and action the need for adjustments to the research process as required.
3. Analyse information.
  • 3.1.Analyse and interpret data for key messages and information, using reliable methods of data analysis.
  • 3.2.Ensure that assumptions and conclusions used in analyses are clear, justified, supported by evidence and consistent with research and organisational objectives.
4. Present and apply research results.
  • 4.1.Present recommendations and issues in an appropriate format, style and structure using suitable organisational technology.
  • 4.2.Use results to inform current activities and future planning.
  • 4.3.Communicate research results to appropriate colleagues and external agencies with recommendations and observations.
No information
No information
Replaces
State Code National Code Title Type
WF708 SITTPPD503 Research and analyse tourism data Unit of competency
Replaced By
State Code National Code Title Type
OEA82 SITTPPD016 Research and analyse tourism data Unit of competency