Unit of competency Outline

Date retreived
22/07/2026 12:05 PM AWST

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Develop and implement strategies for intellectual property management

Develop and implement strategies for intellectual property management

Unit of competency
National Code
BSBIPR601A
State Code
D2787
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/03/2009
View on TGA
State Implementation and Classification
Approved Date
30/09/2014
Field of Education
080315 - Project Management
Original Release Date
30/09/2014
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to obtain a strategic advantage from developing and implementing strategies for the management of intellectual property. It covers the evaluation of approaches to the management of intellectual property, and focuses on establishing, implementing, evaluating and monitoring an organisation's intellectual property strategy.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Evaluate approaches to the management of intellectual property
  • 1.1. Analyse strategic and operational plans to determine intellectual property requirements
  • 1.2. Identify sources of information and advice regarding approaches to the best practice management of intellectual property
  • 1.3. Determine the implications and potential strategic advantage from protection of intellectual property
  • 1.4. Determine the implications and potential strategic advantage from adopting a collaborative approach to intellectual property
  • 1.5. Determine the implications and potential strategic advantage from adopting an open source approach to intellectual property
2. Establish a strategy for managing intellectual property
  • 2.1. Develop an intellectual property strategy for management and use of own and others' intellectual property in line with the organisation's strategic goals or plans
  • 2.2. Examine requirements and options for commercialisation or effective use of intellectual property
  • 2.3. Establish required documentation for the management of the intellectual property strategy
  • 2.4. Develop strategies for addressing intellectual property infringement
  • 2.5. Ensure intellectual property strategy complies with legislative requirements and organisational policies
  • 2.6. Communicate intellectual property strategy to key stakeholders within the organisation and externally
3. Evaluate proposed intellectual property strategy
  • 3.1. Obtain legal and other professional advice regarding the proposed intellectual property management strategy
  • 3.2. Identify and evaluate the benefits from the proposed intellectual property management strategy
  • 3.3. Identify and evaluate the disadvantages, costs and risks of the proposed intellectual property management strategy
  • 3.4. Adjust strategy according to legal advice and evaluation
  • 3.5. Establish, document and present the business case for adopting the proposed intellectual property management strategy to senior management, directors and other key stakeholders
4. Implement and monitor the intellectual property management strategy
  • 4.1. Work with others to ensure the implementation of the strategy
  • 4.2. Monitor and evaluate the strategy and its implementation and report to senior management, directors and other key stakeholders
  • 4.3. Make changes to strategy and its implementation as required
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Intellectual property refers to:
the output of the mind or intellect rather than tangible objects, including:
copyright
trade marks
patents
designs
plant breeder's rights
circuit layout rights
confidential information/trade secrets
Sources of information and advice may include:
IP Australia
Attorney-General's Department
Australian Copyright Council
State and Commonwealth government agencies
lawyers specialising in intellectual property
trade mark attorneys and patent attorneys
St James Ethics Centre
accountants
business advisors
marketing consultants
branding consultants
copyright collecting societies, eg CAL, PPCA, MIPI, APRA, AMCOS
publications
websites, Internet
databases, e.g. local and international trade mark databases
Strategic advantage may refer to:
the relative standing against competitors in the global market place
the strategic benefit of the organisation's clients or stakeholders
Protection may include:
protection through a range of legislation, including:
Copyright Act 1968
Designs Act 2003
Patents Act 1990
Trade Marks Act 1995
Trade Practices Act 1975 and State/Territory free trading legislation
business names legislation
Collaborative approach may include working with:
specific partners
the industry, both nationally and internationally
Open source refers to:
the creative practice of appropriation and free sharing of found and created content
Intellectual property strategy may include:
an approach of:
protection
collaboration
open source
mix of the above
developing a global intellectual property strategy
links to:
risk management strategy
business and marketing plans
organisational training needs
Commercialisation may include:
utilising intellectual property with the aim of producing financial or other commercial gain, and/or public benefit, including:
adapting
applying
assigning
copying
developing
licensing
making
publishing
selling
using
Documentation may include:
documented portfolio of intangible assets
intellectual property agreements or licences register
policies and procedures
Strategies for addressing intellectual property infringement may involve:
identifying threats to the organisation from intellectual property infringement
determining the cost of litigation or other actions against intellectual property infringement
determining the impact of intellectual property infringement
establishing a business case for the intellectual property infringement strategy
licensing intellectual property on negotiated terms
Infringement occurs when:
someone consciously or inadvertently uses another party's intellectual property without their permission
Business case consists of:
a feasibility study with a cost-benefit analysis
Implementation may include:
overseeing the:
development of policies and procedures around the strategy
development of a communication strategy for internal and external stakeholders
development of information sessions and training around relevant aspects of intellectual property
development of required documentation, e.g. licence agreements
negotiation of use of own and/or others' intellectual property
Monitoring may include:
consulting key stakeholders to provide feedback on the strategy
reviewing documentation in relation to the strategy, eg licence agreements or sharing arrangements
analysing profit from commercialisation of intangible assets
reviewing any potential or real infringements of intellectual property which could have an impact on the organisation
reporting of implementation of the strategy and its variation to the intended strategy
applying corrective action where required
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identification of intellectual property rights appropriate to the types of intellectual property within the organisation and the relevant legislation
establishment of strategies for the management of intellectual property
feasibility study outlining alternative strategies, with risk analysis and cost-benefit analysis of each alternative
recommendations for and implementation of commercialisation of intellectual property

Context of and specific resources for assessment
Assessment must ensure:
access to relevant legislation and regulations as they relate to intellectual property
access to appropriate computer resources for online search and report preparation
access to sources of information and advice

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of intellectual property strategy alternatives
direct questioning combined with review of portfolio of evidence and third party workplace reports of on-the-job performance by the candidate, to demonstrate the establishment of strategies to manage an organisation's intellectual property
presentation to appropriate personnel on the commercialisation of a range of intellectual property within the organisation, or the chosen intellectual property strategy
oral or written questioning about relevant legislation as it relates to the organisation's intellectual property strategy

Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
other management units from BSB07
Replaced By
State Code National Code Title Type
AUM11 BSBIPR601 Develop and implement strategies for intellectual property management Unit of competency