Unit of competency Outline

Date retreived
23/07/2026 12:22 AM AWST

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Develop web presence using social media

Develop web presence using social media

Unit of competency
National Code
ICTWEB306
State Code
OBS37
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/07/2020
View on TGA
State Implementation and Classification
Approved Date
15/01/2021
Field of Education
080905 - Practical Computing Skills
Original Release Date
15/01/2021
Nominal Hours
25
Description
This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence.It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environmentsNo licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to use social media tools and applications
  • 1.1 Establish social media requirements according to business specifications
  • 1.2 Identify and analyse characteristics of social media platforms, tools and applications
  • 1.3 Identify issues associated with social media tools and applications according to organisational guidelines and policies
  • 1.4 Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel
  • 1.5 Compare and review tools and features of different social media platforms, tools and applications
2. Set up and use social media tools and applications
  • 2.1 Identify social media tools and applications according to business specifications
  • 2.2 Initiate and configure preferred social media tools and applications for use
  • 2.3 Establish social media interface, using text and file content
  • 2.4 Set up accounts for required users according to organisational procedures
  • 2.5 Initiate social networking interaction and confirm security of collaboration
  • 2.6 Link social media and web presence and create content as required
3. Review use of social media tools and application in developing web presence
  • 3.1 Test and evaluate tools and applications according to organisational procedures
  • 3.2 Test and fix errors and confirm website security according to organisational procedures
  • 3.3 Determine whether use of social media tools is effective in developing web presence according to results
  • 3.4 Review social media work and apply required changes according to organisational procedures
  • 3.5 Confirm work performed with required personnel
No information
No information
Replaces
State Code National Code Title Type
AUW83 ICTWEB201 Use social media tools for collaboration and engagement Unit of competency