Module Outline
Date retreived
22/07/2026 11:32 AM AWST
22/07/2026 11:32 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Marketing Management 1a
Marketing Management 1a
Module
National Code
State Code
17879
17879
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
13/06/1996
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To introduce students to the principles marketing.
To provide students with skills to analyse markets
and strategies.
To provide students with a decision-making model for
marketing management.
To provide students with skills to establish and
manage the marketing management function.
To provide students with skills to analyse markets
and strategies.
To provide students with a decision-making model for
marketing management.
To provide students with skills to establish and
manage the marketing management function.
No information
Evidence Guide
Internal Assessment 40%
Examination 60%
Internal assessment by assignment 40%
Final two-hour written examination 60%
Examination 60%
Internal assessment by assignment 40%
Final two-hour written examination 60%
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 7448 | 13739WA | Arts (Art and Design) | Accredited course |
| 9019 | Business (Management) | Accredited course | |
| 8806 | 6043 | Diploma of Commerce (university) | Accredited course |
| 4855 | Export Management | Accredited course | |
| 9025 | 6030 | Diploma of Logistics Management | Accredited course |
| 9051 | 6394 | Advanced Diploma of Marketing Management | Accredited course |
| 9056 | 6461 | Diploma of Marketing Management | Accredited course |
| 9001 | Sales and Marketing | Accredited course | |
| 6437 | Sales and Marketing | Accredited course | |
| 8875 | Transport Management | Accredited course |