Unit of competency Outline
Date retreived
22/07/2026 1:40 PM AWST
22/07/2026 1:40 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Create visual design components
Create visual design components
Unit of competency
National Code
CUFDIG304A
CUFDIG304A
State Code
D1110
D1110
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
20/06/2014
Field of Education
100701 - Audio Visual Studies
Original Release Date
20/06/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.People in this role work closely with other members of a production team. They create visual design components in response to specifications and under the supervision of a graphic designer or producer. They contribute creative ideas to the overall concept that needs to take account of technical considerations, such as the final delivery platform.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
Clarify work requirements
- 1. Clarify type of visual design components required, in consultation with relevant personnel
- 2. In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques
- 3. Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform
Generate and assess ideas
- 4. Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas
- 5. Obtain other relevant information that may influence design ideas
- 6. Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues
- 7. Present visual design ideas to relevant personnel using design techniques
Plan approach
- 8. Experiment with traditional and digital imaging techniques to create required visual design components
- 9. Explore range of typographical and visual design elements to create the components
- 10. Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept
- 11. Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements
Produce visual design components
- 12. Develop structure for components based on the final design concept using selected design techniques
- 13. Apply visual design principles and communication principles to produce components
- 14. Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel
Finalise visual design components
- 15. Review visual design components to assess whether creative solutions meet design and technical specifications
- 16. Discuss and confirm with relevant personnel additional requirements or modifications and undertake any necessary amendments
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Components may include:
2D animation objects
backgrounds
banners
basic user interfaces
colours
flow charts
icons
illustrations
interactive buttons
interactive controls
logos
simple 2D animation characters
text
titles
other components required by the project.
Relevant personnel may include:
art director
asset creator
client
editor
producer
programmer
supervisor
technical director
technical staff
other specialist creative and administrative staff.
Design techniques may include:
drawing freehand
drawing on a tablet
flow charts
scanning drawings and photographs
storyboards
thumbnail sketches
using graphics software, such as:
Corel Draw
Corel Paint Shop Pro
Photoshop
Photoshop Elements
Illustrator
Paint.net
Fireworks.
Format may include:
bitmap image
digital formats, such as:
GIF
JPEG
PDF
TIFF
PICT
PNG
PSD
HTML
hard copy
vector image.
Delivery platform may include:
CD
DVD
film
games console
internet
kiosk
mobile phone
other wireless/mobile devices
personal digital assistant (PDA)
print media
television.
Relevant information may include:
brands
logos
previous versions of components
printed materials
promotion materials
style guides
trademarks.
Typographical design elements may include:
alignment
fonts and typefaces
kerning
leading
point and size
serif or sans serif
tracking.
Visual design elements may include:
colour
form
line
shape
texture
tone.
Visual design principles may include:
balance
emphasis
focal point
movement
perspective
proportion
scale
unity.
Communication principles may include:
communicates message
conveys meaning
meets audience requirements
uses functional components.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Components may include:
2D animation objects
backgrounds
banners
basic user interfaces
colours
flow charts
icons
illustrations
interactive buttons
interactive controls
logos
simple 2D animation characters
text
titles
other components required by the project.
Relevant personnel may include:
art director
asset creator
client
editor
producer
programmer
supervisor
technical director
technical staff
other specialist creative and administrative staff.
Design techniques may include:
drawing freehand
drawing on a tablet
flow charts
scanning drawings and photographs
storyboards
thumbnail sketches
using graphics software, such as:
Corel Draw
Corel Paint Shop Pro
Photoshop
Photoshop Elements
Illustrator
Paint.net
Fireworks.
Format may include:
bitmap image
digital formats, such as:
GIF
JPEG
TIFF
PICT
PNG
PSD
HTML
hard copy
vector image.
Delivery platform may include:
CD
DVD
film
games console
internet
kiosk
mobile phone
other wireless/mobile devices
personal digital assistant (PDA)
print media
television.
Relevant information may include:
brands
logos
previous versions of components
printed materials
promotion materials
style guides
trademarks.
Typographical design elements may include:
alignment
fonts and typefaces
kerning
leading
point and size
serif or sans serif
tracking.
Visual design elements may include:
colour
form
line
shape
texture
tone.
Visual design principles may include:
balance
emphasis
focal point
movement
perspective
proportion
scale
unity.
Communication principles may include:
communicates message
conveys meaning
meets audience requirements
uses functional components.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
creation of visual design components that respond effectively to specifications and demonstrate the application of visual design and communication principles
ability to apply a selection of the design techniques listed in the range statement
ability to work collaboratively in a team environment.
Context of and specific resources for assessment
Assessment must ensure:
access toa range of resources, equipment and current industry-standard software as listed in the range statement
access to appropriate learning and assessment support when required
use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of a range of visual design components created by the candidate
written or oral questioning to test knowledge of visual design principles, communication principles and responsibilities of different members of a project team.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFDIG303A Produce and prepare photo images
CUFANM301A Create 2D digital animations.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
creation of visual design components that respond effectively to specifications and demonstrate the application of visual design and communication principles
ability to apply a selection of the design techniques listed in the range statement
ability to work collaboratively in a team environment.
Context of and specific resources for assessment
Assessment must ensure:
access toa range of resources, equipment and current industry-standard software as listed in the range statement
access to appropriate learning and assessment support when required
use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of a range of visual design components created by the candidate
written or oral questioning to test knowledge of visual design principles, communication principles and responsibilities of different members of a project team.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFDIG303A Produce and prepare photo images
CUFANM301A Create 2D digital animations.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWJ35 | CUADIG304 | Create visual design components | Unit of competency |