Unit of competency Outline

Date retreived
22/07/2026 8:03 PM AWST

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Develop and implement business development strategies to expand client base

Develop and implement business development strategies to expand client base

Unit of competency
National Code
BSBEMS401
State Code
AUL66
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080399 - Business And Management, N.e.c.
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to develop and implement prospecting strategies to expand the client base of organisations or enterprises seeking to employ individuals.It applies to individuals working in support roles in either a public or private employment services agency. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1 Develop strategies to identify potential clients
  • 1.1 Undertake research to identify potential clients
  • 1.2 Develop marketing and promotional plans to target potential clients
  • 1.3 Use prospecting methods to target potential clients
  • 1.4 Review and evaluate strategies for effectiveness
2 Initiate relationships with potential clients
  • 2.1 Develop communication strategies to effectively liaise with potential clients
  • 2.2 Identify and analyse client business and legislative requirements
  • 2.3 Discuss and negotiate client business requirements
  • 2.4 Prepare a tender and proposal to meet negotiated client business requirements
  • 2.5 Present organisation’s proposal to the client
3 Manage client relationship
  • 3.1 Make followup contact with the client
  • 3.2 Negotiate business requirements to ensure client satisfaction with the service to be provided
  • 3.3 Adapt proposal to client as required
  • 3.4 Develop contract with client
4 Utilise networks to expand client base
  • 4.1 Review and assess established networks for effectiveness in assisting to identify potential clients
  • 4.2 Use appropriate communication strategies to utilise networks to identify potential clients
  • 4.3 Use networks to identify and build relationships with potential clients
  • 4.4 Identify benefits of networks and other relationships in expanding the client base
No information
No information
Replaces
State Code National Code Title Type
D0697 BSBEMS401B Develop and implement business development strategies to expand client base Unit of competency
Replaced By
State Code National Code Title Type
OCF90 BSBHRM415 Coordinate recruitment and onboarding Unit of competency
State Code National Code Title Type
AYZ9 CHC41115 Certificate IV in Employment Services Qualification
AVT3 BSB41015 Certificate IV in Human Resources Qualification