Unit of competency Outline

Date retreived
22/07/2026 1:57 PM AWST

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Use media to disseminate information

Use media to disseminate information

Unit of competency
National Code
HLTPOP405C
State Code
D8457
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
25/03/2011
State Implementation and Classification
Approved Date
12/08/2014
Field of Education
061307 - Health Promotion
Original Release Date
12/08/2014
Nominal Hours
60
Description
DescriptorThis unit covers the use of media to assist in the provision of information to the public about health promotion initiatives
Notes
Elements and Performance Criteria
1. Determine appropriate media
  • 1.1 Select an appropriate medium that is readily accessible by the target group in response to the requirements of a specific health campaign or issue
  • 1.2 Assess potential interest of selected medium and make arrangements to provide appropriate information
  • 1.3 Follow organisation protocols when liaising with the media
2. Provide information to the media
  • 2.1 Provide relevant and succinct information to the media with regard to new and specific health promotion initiatives
  • 2.2 Provide relevant and succinct information on health promotion initiatives to media on an ongoing basis
  • 2.3 Provide information relevant to target group
  • 2.4 Follow organisation protocols when providing information
3. Publicise a campaign or issue
  • 3.1 Establish relationship with media contacts
  • 3.2 Gather campaign or issue details and support materials
  • 3.3 Present campaign or issue details and support materials in a logical, relevant and concise manner to the selected media
  • 3.4 Record information provided to media and maintain
RANGE STATEMENT

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.


Organisations liaising with the media may include:
Health services
Government services and departments
Schools
Local community organisations
Clubs
Churches and associations
Industry


Organisational protocols may include:
Following organisational policies and procedures
Maintaining personal presentation standards and expectations
Ensuring media liaison person is fully briefed and prepared
Acknowledging support of other organisations
Seeking advice from superiors where appropriate
Observing relevant Federal and State legislation and regulations


Appropriate media may include:
Print (local and daily newspapers, business newspapers, generalist magazines, specialist magazines, articles or reviews)
Television (news interviews, commercials, programs or documentaries)
Radio (interviews, talk-back or commercials)
Internet (organisation web-sites, other government department and private web-sites, online forums)


Campaigns or issues may include:
Statewide initiatives
Locality wide interventions
Single setting interventions
Single location interventions
Long-term interventions


Requirements of the media may include:
Deadlines
Written reports
Verbal presentations
Photos
Amenities
Briefing area
Access to media liaison person
Bilingual personnel or bilingual information


Relevant and succinct information may include:
Information that according to protocol is available for public release
Information that is factual and avoids speculation
Language that can be readily understood by a majority of the audience, in order to avoid misinterpretation
EVIDENCE GUIDE

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate this competency unit:
The individual being assessed must provide evidence of specified essential knowledge as well as skills


Access and equity considerations:
All workers in the health industry should be aware of access and equity issues in relation to their own area of work
All workers should develop their ability to work in a culturally diverse environment
In recognition of particular health issues facing Aboriginal and Torres Strait Islander communities, workers should be aware of cultural, historical and current issues impacting on health of Aboriginal and Torres Strait Islander people
Assessors and trainers must take into account relevant access and equity issues, in particular relating to factors impacting on health of Aboriginal and/or Torres Strait Islander clients and communities


Context of and specific resources for assessment:
This unit is most appropriately assessed in the workplace or in a simulated workplace and under the normal range of workplace conditions
Assessment may be conducted on more than one occasion to cover a variety of situations
A diversity of assessment tasks is essential for holistic assessment
Access is required to:
equipment such as overhead projector and other presentation aids, appropriate computer software
mock audience, if simulated case study


Method of assessment:
Assessment may include:
Observation of performance
Written tasks
Interviewing and questioning
Formal appraisal systems
Staff/client feedback
Portfolio
Supporting statement of supervisor(s)
Authenticated evidence of relevant work experience and/or formal/informal learning
Case studies and scenarios as a basis for discussion of issues and strategies to contribute to best practice in the work environment


Related units:
This unit can be assessed independently
However, holistic assessment practice with other appropriate units of competency is encouraged
Replaces
State Code National Code Title Type
C9461 HLTPOP405B Use media to disseminate information Unit of competency