Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Social media may include:
web applications that facilitate:
information sharing
interoperability
user-centred design.
Social-media tools and applications may include:
blogs
folksonomies
hosted services
mashups
social networking sites:
YouTube
Flickr
Facebook
Twitter
video sharing sites
web applications
wikis.
Issues may include:
copyright
privacy
security
trust.
Text and file content may include:
applications, including:
.exe
.pdf
.ppt
.rtf
.zip
audio, including:
.mid
.mp3
.wav
graphics, including:
.bmp
.gif
.jpg
.swf
.tif
text, including:
.htm
.txt
video, including:
.avi
.mov
.mpg
web, including:
.asp
.xml.
Social networking is being connected by one or more specific types of interdependency, such as:
common interest
financial exchange
knowledge
personal relationships
prestige
relationships of beliefs.
Ease of use may include:
affordability
desirable features for an online presence:
bulletin boards
direct mailing to customers
online forums
selling of products online
ease of communications
flexibility for placement of text, links and images
reasons for an external online presence:
communication with potential customers
promotion of products and services
recruitment of volunteers and new staff
reasons for an internal online presence:
regular staff communications
enterprise cohesion
display of staff achievements
reliability
set-up ease.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
identify different types of social media tools and applications, and issues associated with their use
access the internet, set up a social networking presence and upload and link a wide variety of files
use OHS principles and responsibilities for ergonomics, such as work periods and breaks.
Context of and specific resources for assessment
Assessment must ensure access to:
PC and printer
internet
social-media tools and applications
online instructional documents
appropriate learning and assessment support when required.
Where applicable, physical resources should include equipment modified for people with special needs.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
verbal or written questioning to assess candidate’s knowledge of types of social media tools and applications, and social-networking sites
direct observation of candidate accessing and interacting with a variety of social-networking sites
review of social-media tools and application evaluations.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.
Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.
Indigenous people and other people from a non-English speaking background may need additional support.
In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.