Unit of competency Outline

Date retreived
23/07/2026 8:11 AM AWST

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Review and maintain organisation's digital presence

Review and maintain organisation's digital presence

Unit of competency
National Code
BSBTEC405
State Code
OCD95
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
19/10/2020
View on TGA
State Implementation and Classification
Approved Date
16/03/2021
Field of Education
029999 - Information Technology, N.e.c.
Original Release Date
16/03/2021
Nominal Hours
45
Description
This unit describes the skills and knowledge required to undertake data analysis, review digital presence content, and update and maintain digital presence.The unit applies to those who have knowledge of relationship between digital presence and core functions of an organisation. They also have working knowledge and skills to perform basic updates to website and other digital and social media. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review digital presence content and use
  • 1.1 Monitor and analyse customer and user feedback according to organisational requirements
  • 1.2 Analyse automatically collected data and identify trends
  • 1.3 Make recommendations on changes to digital presence and its content in response to feedback, data analysis and relevant regulatory requirements
  • 1.4 Review cost implications of the recommended changes and determine viability
  • 1.5 Approve changes scheduled for implementation
2. Update digital presence
  • 2.1 Identify sources of information on the organisation, including website and social media platforms
  • 2.2 Replace superseded and inaccurate information with current information and add additional material according to organisational requirements
  • 2.3 Follow protocols for ensuring the accuracy and authenticity of information
  • 2.4 Remove services no longer available or required and add new services according to organisational requirements
  • 2.5 Check offline information against online information and rectify any discrepancies according to organisational timelines
  • 2.6 Follow security procedures for updating digital presence
3. Carry out non-technical maintenance
  • 3.1 Analyse user feedback to confirm faults are not user issues
  • 3.2 Rectify faults and make improvements to digital presence in response to user feedback approved by the organisation
  • 3.3 Add new digital features and remove redundant features according to organisational requirements
  • 3.4 Change digital presence according to changes in marketing strategy, organisational requirements, policies and procedures
No information
No information
Replaces
State Code National Code Title Type
AUL60 BSBEBU401 Review and maintain a website Unit of competency