Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Strategies and programs to maximise the opportunity to informthe community may include:
community representation on relevant tourism committees and boards
educational activities:
speaking at local schools
information on the Internet
media strategies:
public relations
regular tourism column in local newspaper
social media
networking activities:
functions between tourism operators and communities
special interest networks
regular planning activities with the local community
sponsorship:
tourism sponsorship of local community activities
business sponsorship of tourism events.
Costs and benefits of tourism to communities may include:
benefits:
cultural benefits, including cultural preservation
economic benefits to local community
employment opportunities
greater understanding between host and visitor cultures
improved local facilities
visitor education
costs:
damage to environmentally or culturally sensitive areas
effect on social structures
trivialisation of culture.
Stakeholders may include:
community groups
elders of Indigenous communities
elected officials
general public
government officers
land management and protection authorities
media
tourism industry associations
tourism operators
trade unions.
Ways to establish and maintain linksmay include:
external committees
formal consultative bodies
informal communication and feedback
newsletters or other regular or specific information provision
regular liaison activities
surveys
working parties or taskforces.
Potential community conflict may relate to:
competition for local government resources
conflict between environmental and business groups
conflicting opinions about tourism development options
conflicting opinions regarding local government levies for tourism
perceived threat to local amenities by high visitor numbers.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop and implement strategies for effective communication about tourism issues to a local community
consult and communicate with community groups
demonstrate knowledge of the role of tourism in host communities, the impact of tourism and the role of major stakeholders.
Context of and specific resources for assessment
Assessment must ensure use of:
a host community for which a program can be developed
current information and communications technology to support communication activities
community stakeholders with whom the individual can consult.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of a community awareness program developed by the individual for a specific local community
use of case studies to assess ability to address community awareness issues in different contexts
written or oral questioning to assess knowledge of community impacts of tourism, strategic and tactical community communication processes, and the structures of tourism management organisations
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITTPPD604 Develop and implement local or regional tourism plan.